London’s Calling – 2020

London’s Calling fifth year, and was a little bit different, due to the last minute pivot to London’s Calling TV in light of the Covid 19 situation.

Moving to a physical/virtual hybrid event meant some slight changes and challenges, but we still had some amazing sessions, as listed here.

Please note that not all sessions were recorded.

2020 Sessions

Helping people make sense of data. We are the longest standing Tableau Gold partner in the UK with experience in all aspects of both Tableau and Alteryx.
www.theinformationlab.co.uk


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Ran on: 20th March 2020

If you can build a report in Salesforce, you can customise a dashboard in Einstein Analytics.

B2B Marketing Analytics has opened up the world of Einstein Analytics to many admins and marketers; however, few have taken the next step in building their own dashboards. In this session, we’ll look at bringing in data and creating a dashboard in Einstein Analytics that will help drive action from your marketing teams.


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Ran on: 20th March 2020 Chris Taylor Chris Taylor

Let’s navigate Social Studio in demo mode!

By the end of the session you will know how to use this tool. Learn some of the pickles, the hub automation extension, and the current connector integration, and why in my opinion is a bit of a kerfuffle.


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Ran on: 20th March 2020 Ines Garcia Ines Garcia

CDP (Customer Data Platform) is a relatively new term, which Salesforce have started talking about alongside ‘Customer 360’. Hive has been on the CDP journey for a year, so this talk will review the need for a CDP, and explore how Hive is using this technology to drive personalised customer engagement through mobile, web, Salesforce and email (marketing cloud). This includes the challenges of bringing IOT data into a CDP to drive personalisation based on how individual customers are using their Hive products.


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Ran on: 20th March 2020 Neil Procter Neil Procter

You have your Marketing Cloud licenses and you are ready to use them to get closer to your customers. But where to start?

Learn from Salesforce MVP Chris Zullo on his top tips to implement Marketing Cloud right the first time and give your marketers the tools they need to excite your customers.


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Ran on: 20th March 2020 Chris Zullo Chris Zullo

We’ll cover –

How GA360 audience activation works:- Features- A visual flow of subscriber being tracked by GA360 and then being matched in Marketing Cloud for audience generation

Administering the connection between GA360 and Marketing Cloud – Authenticate Marketing Cloud using GA360 credentials – Define your data access – UTM Parameters Configuration – Apply to any journey with one click – Add Marketing Cloud as an audience destination – Create a GA360 audience


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Ran on: 20th March 2020 Joshua Cooper Amrit Gill

Pardot has 6 releases a year, which means new features come fast and frequently.

In the last 18 months, in particular, there have been key changes that transform how Pardot Admins and users interact with the tool – changes that need to be kept up with! Features include Connected Campaigns, Engagement History Dashboard, Snippets, Matched Leads Component, and Engagement Studio Complex Rules – all great wins for marketers!


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Ran on: 20th March 2020 Lucy Mazalon Lucy Mazalon

Have you been working with Marketing Cloud SQL Queries for a while, but never really understood how you can use them to achieve great segmentation to see how your subscribers are engaging with your emails? Do you want to better understand how Data View Tables relate to one another?

In this session, I will be going over how we can use these Data View Tables to their full potential, while also looking at some great examples of queries using them, to get the most out of your Marketing Cloud Data.


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Ran on: 20th March 2020 Sam Walley

APIs are not just for Admins anymore. “External Services” lets Admins design Flows to interact with external APIs without (much) help from developers. APIs give you access to external systems and data but until now have needed APEX developers to help set it up. In about 20 minutes I’ll show how to use External Services and Flow to create powerful user experiences and process automation – WITHOUT writing a single line of code #ClicksNotCode


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Ran on: 20th March 2020 Charles Stevenson Charles Stevenson

Are you an Awesome Admin who would like to grow their power by finding out more about VS Code? Or are you just new to VS Code? Happy to be able to help! The session will start with a VS Code intro and will sink further into details by connecting with any org. Examples will increase the learning curve exponentially. If you would like to learn more about how you can use Salesforce and VS Code together, then this session is for you.


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Ran on: 20th March 2020 Adri Szopian

“My Salesforce is slow” is a common complaint by users. As you implement more and more functionality, record saving times will eventually become slower and slower. Your devs tell you only code can save you now. But there is a way without any code! In this session I will explain the concept of decoupling processes with a combination of Process Builder and Platform Events. Moreover, there will be a live implementation and I will share learnings we had along the way.


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Ran on: 20th March 2020 Johann Fürmann Johann Furmann

Watch three cool Service Cloud technologies: IoT, FSL and Community connected in a 24×7 real life scenario modelled in a Greenhouse demo. Electronic devices measures greenhouse parameters, and send readings to the Salesforce IoT that reacts to deviations or unexpected events. When the glass roof gets broken, the nearest technician receives and order that let him go and fix the issue on-site. We will dive into the internals so you get a fair understanding of each of the presented technologies.


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You may have heard that best practice with the Salesforce Process Builder is to only have one process per object. And you may be the only one. We see dozens of orgs where either no one knew that, or people did and didn’t follow the guidelines. To be fair, it’s not that obvious how to have just one process firing per object, so in this session, I’ll be looking at why you should, why you sometimes can’t, how you construct your process and considerations about things like governor limits.


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Ran on: 20th March 2020 Sean Dukes

In this session, you’ll learn tips and tricks to make your application run fast in an org with large data. Together we’ll discover the wonderful world of large data volumes, which are often overlooked but are equally important to building and supporting an application.You’ll take away with the knowledge to make your reports and dashboards, global search, list views, and data imports run much faster. And who doesn’t love speed?


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Ran on: 20th March 2020 Vaishali Singh

Unlocked Packaging looks great, but what benefits does it really bring? How do you get there? What gremlins are hiding in the life of an org managed with Unlocked Packaging? Having run a few consulting projects with this new technology, we’ve made the mistakes and learned the lessons. In this session, will share the things that have worked for us and how to evaluate whether or not Unlocked Packaging is for you.


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Ran on: 20th March 2020 Aidan Harding Aidan Harding

Salesforce CLI helps you automate many mundane tasks, however, many tasks lie outside of the “Salesforce” application lifecycle management. Gulp is a cross-platform, streaming task runner that lets you automate many of development tasks outside of Salesforce realm, such as using pre-processors like Sass or LESS. If you are an automation junkie like us and are looking for ways to boost your productivity, in this talk we will show you how to create an SFDX plugin with Gulp in it.


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Ran on: 20th March 2020 Ankit Taneja Sebastian Bresin Sebastian Bresin

Salesforce enables us to build highly scalable solutions using event-driven architectures.
We incorporate complex processing from native Salesforce flows and perform real-time data integration with Salesforce and AWS.
The session will present and demo scalable frameworks that open up endless capabilities using serverless functions:
a) Platform Events & CDC triggering AWS Lambda functions via AWS Simple Notification Service (SNS)
b) Preview the latest Salesforce Evergreen integration capabilities


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Ran on: 20th March 2020 Patrick Fischer

Life before packages: big monolith deployments and spaghetti code. Motivation to go with DX packages. The plan: two approaches. The real story: went live with more than 20 packages. Our feedback:- Working with cutting edge technologies has its pros and cons – Complete redesign of the code and dev ops maturity required – Difficult and long ramp up for developers – Don’t put everything in packages – Still a long journey ahead. If we were to start the project over again, would we do it differently?


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Ran on: 20th March 2020 Lucas Ennouchi

Over the years, after seeing numerous small & large projects, I tend to think that Salesforce is an excellent platform for building monsters. It’s so easy to just add new features, implement business requirements in so many different ways that eventually you end up with a “Big Ball of Mud” rolling down the hill. This presentation focuses on Domain-Driven Design patterns that were proposed by Eric Evans and how to apply them in APEX as a framework for a scalable architecture.


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Ran on: 20th March 2020 Maciej Simm Konrad Karaś

As you are aware about Salesforce objects, they act like containers to store data. This could be a Standard object, Custom object, Managed Package (AppExchange) object, External object and sometimes a Big Object. Have you ever needed to get details from across all these objects using a single query to build a report or process business logic to collect aggregated data? If so, come and join this session to learn how Salesforce is planning to bring this revolutionary idea into reality.


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Ran on: 20th March 2020 Muhammad Abrar Ul Haq Muhammad Abrar Ul Haq

After 7 years of experience in support, I’ve faced several non-time-proof projects. In this talk, I’ll show 5 real customer issues, how the issues were solved, how we could have prevented with strong architecture design, and what to keep in mind to ensure our designs are time-proof. The issues to I’ll talk about are:
Bad dimensioned UI
An easy to fix Dynamic SOQL in multi-package orgs
Bad designed data model
Order of execution
Record locking (due to lookup skew)


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Ran on: 20th March 2020 Pedro M. Molina Pedro M. Molina

This session will show the power of Einstein Analytics and Einstein Discovery to find the places in Europe to eat. We will take Trip Advisor reviews from 30,000 European restaurants categorised by City, Price and Food Type to see which city we should have on our city break break list. The session will demonstrate how in just a few minutes you can take a dataset, upload to Analytics, select your Outcome and then set Einstein to work to get some fascinating foodie insights.


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Ran on: 20th March 2020 Steve Mursell

Becoming a Salesforce Consultant is a logical career step for a lot of Admins, and one that I have made myself. Although a lot of people have made the leap and are enjoying the career change, the thought of a drastic switch can be daunting for some, including myself. Throughout the last four years working in a consultancy environment and making the switch myself, in this session we will give insight to Admins looking to make the change.


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Ran on: 20th March 2020 Ben McCarthy Ben McCarthy Laura Zuluaga

In the vast Salesforce ecosystem, there are many different Salesforce admin jobs, all equally challenging, rewarding & fun. How do you know if you are best suited to a being a lone wolf or part of a pack? Hear from two very different admins; a solo admin & a team manager. They will provide insights into the differences between working in a team & working on your own. Leave with tips & tricks to help you excel in either awesome admin role and a clear understanding of which would suit you best!


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If you work with a charity, you’ll want to make sure you are taking advantage of what Salesforce has to offer, including the amazing Non Profit Success Pack. In this session, learn about all the latest features it has to offer, including managing all your donation data via customisable Rollup Summaries, new grant management features and how it can help your organisation get to the new level of engagement with all your supporters with engagement levels and volunteer management.


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Ran on: 20th March 2020 Peter Churchill Peter Churchill

My Accounts, My Opportunities, My Cases, My Anything…Dynamic List Views & Reports are a fantastic tool for Admins and Users alike. But, what if your User is NOT the record Owner? Tough luck. Right? WRONG! Learn a simple, yet powerful, declarative technique to drive dynamic List Views and Reports using user fields other than Owner.


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Ran on: 20th March 2020 Barrie Robertson Barrie Robertson

Join Chris on a whistlestop tour around the all new Lightning App Builder for Salesforce Mobile. Armed only with clicks, not code, you’ll see how you can take the power of the Lightning Platform and place it into the hands of your users… Literally.


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Ran on: 20th March 2020 Chris Emmett

On an ever-evolving platform, our changes can have side effects that are hard to predict. As an Admin you need to develop a range of detective skills to investigate confusing behaviour and cryptic error messages. Unit Tests are a powerful tool that can diagnose issues in your Org, and are increasingly used with declarative features like flows and processes. In this session you’ll learn what Unit Tests are, how to run them, and how to interpret their results to get you back on track.


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Ran on: 20th March 2020 Dorian Sutton Angus Brown

It is possible to get a long way with standard Products, Price Books and Quotes. However there is a point where you need more functionality and ability, this is when CPQ can be extremely powerful. In this session we will be exploring the main areas of CPQ that tend to be the tipping points for customers who purchase it, as well as exploring how they get ROI from the product.


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Ran on: 20th March 2020 Doug Gardner Doug Gardner

Imagine having one “deluxe” custom report type per object to address a majority of report requests – pulling in up to 1,000 fields from up to 60 related objects with ease. You’ll instantly know which report type to choose in order to get the data you need without any trial and error. Come learn how easy it is to demystify report types, consolidate the litany of overwhelming clutter, and empower yourself with a revolutionary paradigm that frees you to confidently query for conclusions.


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Ran on: 20th March 2020 Evan Ponter Evan Ponter

Tracking the trailhead modules your users are doing. Doing agile project management in Salesforce. Organizing surveys with your customers in Salesforce. Did you know all of this is possible without doing any developments? In this session I will show you some awesome stuff in the AppExchange made by Salesforce Labs.
I will cover:
– CMTD Enhanced Related List
– Address Picker Autocomplete for Flow
– Who’s Viewing My Record
– I’m Out! The Out of Office Case Handler.


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Ran on: 20th March 2020 Samuel Moyson Samuel Moyson

Lightning Web Components bring unprecedented performance and flexibility to developers. Join this session to see how JavaScript imports can be used in Lightning Web Components to work with records, access shared JavaScript libraries, use shared functionality with service components, access platform features and perform tests. You will leave with a better understanding of how to create expansive, feature-rich Lightning Web Components for your customers.


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Ran on: 20th March 2020 Barry Hughes

Are you an Apex developer who is excited about the Lightning Web Components framework, but at the same time is confused by the modern JavaScript required? Maybe this session can help! During this session, we will go over the JavaScript language from the point of view of an Apex developer, focusing on the differences between the two languages and the frequent confusing areas and pain points. This session is ideal for those familiar with Apex and who have little or no experience with JavaScript.


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Ran on: 20th March 2020 Edith Valencia Martinez Edith Valencia Martinez

In this talk I will show how to build a Lightning Web Components app from scratch, step by step. You will learn some of the basics of the new programming model: properties, events, communication patterns, how to use the amazing @wire service and much more. To communicate the components, I will use the new Lightning Message Service (which is included as a Developer Preview feature in Winter’20).


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Ran on: 20th March 2020 Alba Rivas

With the advent of the Salesforce CLI it’s easier than ever to extract your org metadata. Don’t let it sit there on your filesystem doing nothing, use it to generate documentation for onboarding, integrations and more. In this session I’ll show how to create a CLI plugin to process the extracted metadata and generate web pages detailing your org configuration in a single place.


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Ran on: 20th March 2020 Keir Bowden Keir Bowden
Custom managed sharing, or programmatic sharing, is a powerful alternative when standard sharing options don’t quite fit the bill. We’ll explore how to implement effectively using code and clicks with reference to patterns described at github.com/LawrenceLoz/SalesforceSharingPatterns
Managed sharing is easy to introduce but tricky to perfect, so we’ll highlight considerations and common gotchas to watch for. If you’re a developer looking to hone your approach, or an admin ready to dip a toe in the free-form world of custom managed sharing then this session is for you.


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Ran on: 20th March 2020 Lawrence Newcombe

Often our Salesforce orgs are very tightly coupled, and within them, it’s not easy to swap out pieces of functionality when requirements change. This means development not only takes longer and costs more, but you can’t be as agile as you’d like to be. Thanks to Platform Events and Change Data Capture this no longer has to be the case! We will cover how to get started, how to incorporate external microservices, and build less coupled, more agile applications on Salesforce and beyond!


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Ran on: 20th March 2020 Mick Wheeler

So you thought you’d switch on Entitlements in Service Cloud and all your SLA requirements would be solved? Nope, then this session is for you. Practical lessons learned from optimising Service Cloud. Want to automate those pesky milestones? How about making Case Status show what you did automatically instead of being updated manually? How about closing cases when the customer fails to respond. All of this, and more, can be automated, I’ll show you how.


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Ran on: 20th March 2020 Richard Richard Clark

We are very excited to announce this year’s London’s Calling keynote speaker – Julian Treasure.

For our keynote, Julian will share with us his experience gleaned from 30 years of being a speaker with a passion for listening. He will delve into aspects of the Listening Organisation; insights from his work in progress book and how, as organisations and as individuals we listen, or not, and how we can improve our listening skills.


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Ran on: 20th March 2020 Julian Treasure Julian Treasure

Migrating data into and out of Salesforce orgs can be very difficult. In this talk I present a pattern for successfully planning and executing a data migration between two Salesforce orgs while avoiding some of the pitfalls and gotchas that catch out the unwary. I will discuss the four key features of a data migration project and give a demonstration of these concepts applied to a migration between two Salesforce orgs.


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Ran on: 20th March 2020 Martin Gardner Martin Gardner

Using components in flows are a great way to elevate your flow screen for a more engaging User Experience. Join me for a walk-through of aura and lightning web components built for enhancing screen flows. You’ll learn how these 2 breeds of component differ in relation to flow screens, what challenges these present and how to overcome them.


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Ran on: 20th March 2020 Oliver Scofield Oliver Scofield

If you’re considering the Certified Technical Architect review board exam, hear Gemma share her learnings from the experience and how failing her first attempt made her a better architect. It doesn’t matter whether you’re planning to take the exam (or when); this session aims to share one person’s techniques, experiences and valuable learnings to help you tackle the biggest challenge in your Salesforce career.


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Ran on: 20th March 2020 Gemma Blezard Gemma Blezard


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2020 Sponsors