Re-marketing subscribers shared between GA360 and Marketing Cloud

We’ll cover –

How GA360 audience activation works:- Features- A visual flow of subscriber being tracked by GA360 and then being matched in Marketing Cloud for audience generation

Administering the connection between GA360 and Marketing Cloud – Authenticate Marketing Cloud using GA360 credentials – Define your data access – UTM Parameters Configuration – Apply to any journey with one click – Add Marketing Cloud as an audience destination – Create a GA360 audience


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Ran on: 20th March 2020 Joshua Cooper Amrit Gill