About Us

What is London’s Calling?

London’s Calling is the largest community-led event for Salesforce professionals with over 700 in-person attendees in 2022. It is a full-day event with multiple tracks of content and some of the best keynote speakers that you will not want to miss! The best part of all is that this is organised, run and delivered by people like you, people from within the Salesforce community. This is a not-for-profit event that we can only bring to you because of the generosity of our sponsors. The purpose is to bring us all together and to give everyone access to the best content available to help educate and provide value for everyone.


There’s a community?

Salesforce has an active and vibrant community of users that regularly meet to help and support each other. The Salesforce community in Europe is already large and growing all of the time. With  groups for developers, administrators, architects, marketing technologists, women in tech, and non-profit specialists, spread throughout the regions the community is probably closer than you expect. The aim is to bring people together to develop relationships and share knowledge whilst having fun at the same time! This event is a supersized version of what you can expect from the smaller monthly groups. We’re proud that London’s Calling is one of many ways for the community to come together. To find out more about how you can join a community group near you visit Trailblazer Community Groups.


Who organised all this?

The event’s founding team was Simon Goodyear, Francis Pindar, Kerry Townsend, and Jodi Wagner. The current year’s organisers are;

Francis Pindar

Francis is the co-founder of London’s Calling and has lived and breathed cloud computing for over 13 years and taught over 60,000 people Salesforce across 154 countries. He is a freelance multi-cloud Architect and helps companies digital strategies in transforming themselves into the cloud. Francis has been a 7x Salesforce MVP and is in the Salesforce MVP Hall of Fame & Salesforce Trust Champion. In his spare time, he produces theatre productions in London and is a trustee of Baseless Fabric Theatre. Follow him @radnip on Twitter or Salesforce Architects Blog – www.radnip.com.

Kerry Townsend

Kerry has been working with Salesforce since 2005. She started as a user, became an accidental admin and eventually moved into consulting, currently freelance. She has a passion for learning and sharing knowledge in the Salesforce Community. Kerry is a Salesforce MVP, a co-lead of the London Marketer (Marketing Cloud) Group, a Surf Force co-organiser and a Dreamforce & Community Conference Speaker. She has 16 certifications and is a Trailhead Ranger. She is also a serial Community Conference attendee. In her spare time, Kerry enjoys all forms of dance and yoga. Follow her @KerryTownsend on Twitter or find her on Medium at @KerryTownsend.

Todd Halfpenny

Todd is a code addict, who loves all things web and mobile. He’s a Salesforce MVP, the Chief Mobile Technical Architect at MobileCaddy, co-organiser of the London Salesforce Developer Trailblazer group, and before his journey into the Salesforce ecosystem was a lead systems engineer at a global mobile network operator. Todd is also founder of #shirtforce, a community driven social enterprise selling T-Shirts and other swag for those in the Salesforce ecosystem. All proceeds go to charity. You can follow him on Twitter at @toddhalfpenny or on his blog: toddhalfpenny.com.

Louise Lockie

Louise is a Salesforce MVP and leader of the London Women in Tech Community Group. She holds 20 certifications and is also a Certified Salesforce Instructor. Following many years working on the customer side, she is currently an independent consultant and trainer. Louise is a multiple times Dreamforce, World Tour, and community conference speaker, having been selected to present at some of the biggest events in the Salesforce ecosystem. She can be found on Twitter @LouiseLockie, on the community Trailblazer.me/Louise, or on  LinkedIn.

Amanda Beard-Neilson

Amanda is a Salesforce MVP, and a leader of the Salesforce London Admin Community Group. She has multiple Salesforce certifications, is a Triple Trailhead Ranger, author of the Udemy course Delivering Successful Salesforce Projects and owner of the blog: http://saasyabn.blogspot.com/

Amanda has been a speaker at multiple Dreamforces, Salesforce World Tours, and different Community Conferences. Find Amanda on Twitter: @Amandabn1.

Amanda first implemented Salesforce as an end user in 2007 and progressed her experience of the platform as a Project Manager for two Salesforce Platinum Partners. She returned to the end user environment for more senior leadership roles within EdTech and Fintech companies, specialising in Digital Transformation and Change Management. Amanda is now a Portfolio Manager with Capgemini engaging in successful delivery of Salesforce digital strategy for her customers.

Jade Hawken

With a focused career spanning over 15 years in Project Management, Jade has honed her expertise within the Salesforce world for the last 3 years. Her journey in the Salesforce ecosystem began with an insatiable curiosity and a drive to learn and excel in this dynamic field.

She has immersed herself in various aspects of Salesforce, including configuration, customisation, and administration, (something she never thought she would do!). She has diligently worked on developing her skills to meet the unique needs of diverse businesses.

In addition to her technical prowess, she has also gained valuable experience in providing end-user support and training, ensuring seamless adoption and utilisation of Salesforce within organisations. Jade also comes from 8 years in the Events & Theatre industry and thrives in fast-paced environments, which is why London’s Calling is so exciting to be a part of as it combines all elements of her experience in one place.