Archives

Marketing analytics feeling Impossible? Always on the Hunt for answers? Want to Cruise through your insights? Let us introduce you to Marketing Intelligence (MI), where Marketing, Data 360 and Tableau Next meet. Drawing on our real-world customer implementations, your mission – if you choose to accept – is to hear us demystify MI, share crucial […]

Bridge the gap between Sales and Marketing. Learn to build an Agentforce agent that analyses Opportunity trends and auto-adjusts Marketing Cloud campaigns in real-time.

Join us for an opportunity to learn from the Marketing Cloud Solution Engineering team in a hands-on session. You’ll work with Marketing Cloud Next features available today, and also have the opportunity to hear our roadmap direction. You’ll learn how to:– Build your first Marketing Cloud Next campaign– Segment audiences with natural language– Explore Marketing […]

In 2026, Salesforce Marketing proficiency demands more than platform knowledge. This session highlights the must‑have skills: from AI‑driven personalization and data literacy to cross‑cloud orchestration and agile execution. Learn how to stay relevant, deliver smarter customer journeys, and elevate your impact in a rapidly evolving ecosystem.

After working hands-on with multiple Marketing Cloud Engagement instances, I’ve seen the same mistakes repeated again and again—and I’ve made some of them myself! This session covers the five most common and costly MCE setup mistakes, from governance gaps and naming chaos to data model decisions that quietly hurt performance. You’ll learn how to spot […]

The “connector” era is ending. With Marketing Cloud Next and Agentforce, the walls between Pardot, ExactTarget, and core Salesforce are vanishing. But as databases merge, power struggles emerge: Who owns Flows? Who governs the data? We’ll explore the organisational shift required when marketers and Salesforce admins finally live in the same world. Learn how to […]

Have you been hearing that you NEED Data Cloud to bring your marketing to the next level, but still have no idea why or how this is meant to work? Or maybe using it and STILL not quite sure it’s right? We’ll walk through practical architecture patterns, show how data moves, and call out the […]

Can you deliver a Data Cloud proof of value in just three weeks? We did—with a part-time team of four! This session covers the complete process we followed, from scoping and planning to execution and presenting measurable business value. You’ll gain actionable insights into best practices, anti-patterns, and techniques you can use to guide your […]

For organisations with mature data strategies already using Snowflake or Databricks, integrating Salesforce Data Cloud can unlock powerful synergies. This session will demonstrate how these technologies can co-exist, complementing each other to maximise data-driven capabilities. Discover how Snowflake and Databricks data processing can enhance Salesforce Data Cloud’s real-time insights, driving unified customer views and personalised […]

If only choosing the right Salesforce marketing automation tool was as easy as asking Google for directions. As marketers, we know the destination, but which tool is the best route? And how do diversions like Data Cloud and Agentforce fit in? Join two Marketing Champions to explore use cases, weigh the pros and cons, and […]

Salesforce Chat won’t be around forever—sooner or later, migration will be inevitable. As architects, we must be prepared! (Salesforce will never leave us without work). Messaging for In-App and Web is a way to move forward, but understanding the key differences is crucial for a seamless transition. In this session, we’ll break down feature comparisons, […]

The Marketer’s dream! Learn how to use Salesforce to get a full Marketing overview. Understand how each marketing channel performs and get a full ROI for all your activity – how much business did that email generate? How successful was that event? How profitable is your advertising really? Learn from the award-winning set-up from the […]

Struggling with the complexities of Salesforce Data Cloud’s consumption-based model? Join us to uncover essential design principles that ensure efficient use of this innovative platform. We’ll delve into strategies for effective ingestion, transformation, insight generation, and segmentation, all while keeping consumption costs into consideration. This session will equip you with the knowledge to make informed […]

In this session Zoe will share actionable lessons from Marketing Cloud Growth / Advanced implementations, covering essential platform features, effective user onboarding practices, and successful marketing use case deployments.

Take your Salesforce Marketing Cloud skills to the next level by mastering the fundamentals that keep your instance clean and efficient. From optimising infrastructure to smarter data management, this session covers essential best practices that will improve your email campaigns and overall platform performance.

In today’s complex marketing landscape, customers engage with multiple touchpoints before converting. Understanding which interactions truly drive revenue is crucial—but also challenging. This session will share how we adopted a robust multi-touch attribution (MTA) model that connects Salesforce Campaigns with the Adobe Ecosystem providing deeper insights into marketing effectiveness across the everchanging B2B purchase journey.

Non-profits face unique challenges in engagement, fundraising, and outreach. This session explores how marketing automation empowers non-profits to maximize impact with personalized donor journeys, automated follow-ups, and AI-driven insights. Learn how Salesforce Marketing Cloud and Pardot streamline donor engagement, enhance volunteer coordination, and improve fundraising efforts—helping you do more with less while building lasting relationships.

Are you curious about how you can benefit from the free Data Cloud available for EE & UE Salesforce customers? Join Ali & Nicki as they guide you through getting started and utilizing Data Cloud to enhance your marketing strategy.

Have you just inherited a new org with MCAE? Is your company expecting you to sprinkle some fairy dust, fix everything & more? Take time to get to know your org first and you’ll be grateful you did. Skipping some basic fact finding could leave you with data drama, user frustration and time wasting projects […]

The latest addition to the Marketing Cloud stack is very clearly marketed at small businesses. Despite mass speculation, there’s no formal word on if, or when, this functionality will replace Marketing Cloud Engagement and Account Engagement. So, what does this shiny, new toy actually do and why has Salesforce built a whole new marketing automation […]

There have been a number of ways in the past that marketers have been able to track marketing touchpoints and activites. I’ve developed a way to utilize the Account Engagement cookie and some API work to be able to get every marketing touchpoint out there! If you want to be able to understand how a […]

We will discuss the challenges and opportunities associated with coordinating marketing efforts across various channels, such as email, social media, and mobile. Through practical tips and case studies, attendees will learn how to leverage the capabilities of SFMC to create cohesive multi-channel campaigns that deliver personalized experiences to customers and drive engagement and conversions across […]

In this lightning session we will cover how you can use Data Cloud to ingest, harmonize, and analyze your data. We will have a special live demo setting up one of our connectors.  

Marketing Cloud is an amazing platform, being endlessly customisable. As a marketing tool though, it can be awfully tough to use for marketers! Having to learn SQL for anything beyond the most basic of segmentations can be discouraging and limit an organisation’s full use of the tool. So have a look at data setup recommendations, […]

In this session we will cover the programming languages available on the Marketing Cloud Platform and how to use them. We will explore AMPscript, SSJS, GTL, SQL, and more.  

Tools are to save time, and the time you save can be invested in other initiatives to grow the business. Marketing Cloud has very powerful REST APIs available. These APIs allow you to access the metadata. You can use these APIs to build tools like a metadata backup tool, a deployment tool to push the […]

Pardot is full of features that can help you personalise different types of experiences within the tool. From Dynamic Content to HML to Snippets — these features lean on the strong connection between Salesforce and Pardot (data) to power these functions. What happens when the data fails you or these features don’t play along with […]

It’s official: Salesforce Marketing Cloud is the #1 Marketing Platform! * But being #1 is not being perfect… So let’s kick this out and see how to easily increase and extend the capabilities of Salesforce Marketing Cloud! In this session, you will discover a selection of solutions -AppExchange apps or external solutions- that integrate with […]

Thinking about the possibilities available with Marketing Cloud Account Engagement (Pardot) is exciting – but sometimes overwhelming for SMB. Are you struggling with how to get started, or feeling like you’re not using Pardot to its fullest potential? If so, this session is for you!  

Salesforce and Pardot work so well together it’s almost like they were made for each other! But to get the full benefit of them both it’s important to know how they interact with each other. Whether you are a Salesforce admin or a Pardot expert this session will show you how you can make the […]