The “connector” era is ending. With Marketing Cloud Next and Agentforce, the walls between Pardot, ExactTarget, and core Salesforce are vanishing. But as databases merge, power struggles emerge: Who owns Flows? Who governs the data? We’ll explore the organisational shift required when marketers and Salesforce admins finally live in the same world. Learn how to redefine roles, manage shared automation, and build a unified team ready to flourish in the era of Agentforce Marketing.
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Sarah Kelleher