Join members of the Salesforce Architect, Admin, and Developer Advocate and Evangelist teams for an AMA.

VS Code isn’t just for Devs! Learn how Salesforce Admins can use it to search and edit metadata, find dependencies and troubleshoot differences between environments.
Explore tools like SOQL Builder, Apex Replay Debugger, Agentforce Vibes and get practical tips to make day to day admin tasks faster. Leave empowered to bring VS Code into your workflow with confidence.

In 2026, Salesforce Marketing proficiency demands more than platform knowledge. This session highlights the must‑have skills: from AI‑driven personalization and data literacy to cross‑cloud orchestration and agile execution. Learn how to stay relevant, deliver smarter customer journeys, and elevate your impact in a rapidly evolving ecosystem.

Approval processes have been around for a long time, enabling Salesforce professionals to create multi-step processes to control how records are approved. With the new Salesforce Flow Approval Processes, users now have a more flexible and powerful alternative that integrates seamlessly with other flows, enabling the automation of complex business processes.

Learn how to create a Flow Approval Process, send a record for approval, and approve it.

Bad documentation costs time, money, and sanity. Good documentation? Priceless. In this hands-on session, you’ll learn three powerful documentation frameworks you can implement immediately: no tools, no budget, no excuses. Through real examples from Salesforce projects, you’ll see how proper documentation reduces onboarding time, prevents errors, and becomes your org’s most valuable asset.

Discover how to leverage the new Experience Delivery feature for LWR to develop blazing fast sites. We’ll have a look at how you can make use of server-side rendering (SSR), content delivery network (CDN) or even Islands Architecture using hydration capabilities to achieve your goal. These obscure terms will be crystal clear for you at the end of this session.

Stop fighting the same code review battles. Learn to encode your team’s standards into automated Code Analyzer rules that catch issues before they reach PR.

This session covers writing PMD rules using XPath expressions, understanding the Apex AST, and testing rules effectively. Walk away with an open-source repository of 50+ working rules and a testing framework to use as reference.

Key takeaways:
– Write XPath rules without Java
– Navigate the Apex AST
– Test and validate rules

Admins are the trusted subject matter experts for organization security. Maintain a healthy posture by implementing security fundamentals and platform configurations necessary to protect your data. In this hands-on workshop, we’ll move beyond theory and into practical application—walking through the core security features every admin should understand and regularly assess. You’ll explore foundational concepts like access management, data visibility, and proactive monitoring, while gaining experience applying them in real-world scenarios. Whether you’re looking to strengthen your baseline or validate your current approach, you’ll leave with actionable strategies and increased confidence in securing your org.

Please bring your laptop to participate in this session.

As this was a hands-on workshop, we did not record this session.

AI can speed you up, but it can also make teams sloppy: shallow understanding, copy/paste designs, and hidden risk. This session shows how to use AI to accelerate thinking, not bypass it. You’ll learn how to structure prompts, challenge outputs, and keep accountability. The goal: faster delivery, better decisions, and a career that’s strengthened by AI rather than threatened by it.

Let’s be honest, your sales team treats Salesforce like a trip to the dentist, avoided at all costs, but they’ll go when they have to. The solution? Bring the CRM to them! We’ll show you how to build a “To me, to you” workflow that surfaces Salesforce data directly inside Slack. Learn how to use Flow to trigger custom notifications and action approvals in Slack, plus how Agentforce can assist reps mid-conversation. Boost adoption by making updates seamless and keeping deals moving.

You can’t build everything in-house, and thanks to AppExchange and AgentExchange, you don’t have to. These platforms offer a wide range of partner solutions to extend your Salesforce org.
This session will guide you through a practical evaluation process, from reviewing app details, user feedback, and components to assessing vendor support. You’ll leave with clear strategies to confidently choose solutions that meet your needs and deliver real value.

Industry research shows up to 70% of users abandon multi-step flows when they feel lost. Automation can save time, but not if it’s confusing. A Salesforce architect and a human-centered change expert show how to build well-architected automation that works for humans too. You’ll learn practical steps to plan, build, and improve automation so users want to use it
Key takeaways:

• Well-architected automation principles
• How automation affects user behavior
• Tips to improve adoption and user trust

As a developer, do you look at Data 360 and think, “Nah, that’s not for me, there’s nothing I can do with it!”, well think again. I’ll show you how your skills as a Salesforce Developer are just as relevant on the Data 360 platform as Salesforce, and you’ll learn how to translate those skills. From the Ingestion API to Data Actions, there are many features of Data 360 you can tap into and utilise, and you’ll realise that Data 360 isn’t just a data store.

A practical session for admins highlighting ten high-impact UI improvements that boost clarity, speed, and user satisfaction. Learn simple configuration techniques that make Salesforce feel smoother, cleaner, and easier for teams to use every day.

Apex exceptions flooding your inbox? Errors scattered across your org – and that’s just the tip of the iceberg! Learn how to centralise monitoring, uncover hidden issues, and apply the three pillars of observability – metrics, logs, and traces – to track, alert, and diagnose problems. Walk away with practical approaches to confidently manage and scale complex Salesforce environments.

Salesforce integrations can be powerful—or painfully disruptive—if they aren’t designed and managed correctly. This session is a practical, admin-focused guide to understanding, monitoring, and managing Salesforce integrations with confidence. We’ll break down common integration patterns, explain how data flows into and out of Salesforce, and highlight the governor limits, automation pitfalls, and security considerations every admin needs to know.

Have you been hearing that you NEED Data Cloud to bring your marketing to the next level, but still have no idea why or how this is meant to work? Or maybe using it and STILL not quite sure it’s right?

We’ll walk through practical architecture patterns, show how data moves, and call out the decisions that quietly make (or break) activation. Spoiler alert: Marketing Cloud Connect is still around and your implementation may set you up for testing out agentic marketing in Marketing Cloud Next.

Unfortunately the recording of this session is not available.

A deep dive into common autistic and ADHD concerns. We’ll be (hyper)focusing on topics from disclosure in the workplace to rejection sensitivity, from values to personal impact. They’ll be stories, explainers and interactive elements, leaving you with much food for thought, both for your Salesforce projects and for home life!

As a Salesforce Admin, you’re on the front lines of protecting your org’s data, but are you prepared for today’s security threats? In this session, we’ll break down the fundamentals of cybersecurity within the Salesforce ecosystem. Learn how to identify common vulnerabilities, implement essential security settings, and adopt best practices to keep your org secure. No technical background required, just a readiness to strengthen your security posture.

Migrating away from Connected Apps isn’t just about functionality—it’s about securing your integrations. In this session, I’ll share my journey moving to External Client Credentials: the security improvements, unexpected challenges, and practical lessons for keeping your Salesforce integrations safe and reliable.

Doing your laundry at home is great. And that one washer is probably enough for you and your family. But what if one day your whole family descended on your house for a week. That machine would quickly be overwhelmed. Parallel platform event subscribers work for Apex subscribers and are like being able to materialize more washing machines for your high usage platform events.  I’ll go through how to make use of them, and show some performance statistics to show how throughput changes as you scale.

In CRM projects building from the roof or walls happens all the time. This fun and informative session (with real examples) borrows lessons from real buildings to explain why foundations, load-bearing elements, and safe renovation matter, and how thinking this way leads to calmer projects and systems that age far better. From tools to techniques that built stability and scale. Ready to take away some really hands-on skills for your project?

Salesforce developers are often taught how to write tests, but not how to choose the correct tests to write. The result is tests driven by gut feel rather than design discipline. In this session, I’ll introduce structured techniques for identifying meaningful test cases and demonstrate how these techniques improve both human and AI-generated tests.

Validation Rules protect data quality, but often at the expense of user experience. Is blocking users after they’ve entered data really the best we can do? Poor UX kills adoption, even when intentions are good! In this session, we’ll challenge Validation Rules and explore UX alternatives like field setup, Dynamic Forms, restricted picklists, training, and process changes. You’ll leave with a practical decision framework to reduce friction, increase adoption, and keep your data clean.

Admins are cross-functional leaders and strategic partners who use essential management skills daily: communication, problem-solving, change management, project coordination, and data analysis. This session shows how their transferable skills align with management roles. Attendees will receive practical advice for transitioning into leadership positions. Ideal for Salesforce professionals, hiring managers, and those developing technical talent.

You could make bland, static screen flows that require a lot of clicks (eww, boring, why does our admin hate us?) or dynamic, reactive flows with screens that change and adjust automatically for your users (wow, amazing, somebody give our admin a promotion)! In this session, you learn how to make interactive screens that bring your flows alive with reactive components and powerful actions! (Promotions not guaranteed by attending this session.)

The “connector” era is ending. With Marketing Cloud Next and Agentforce, the walls between Pardot, ExactTarget, and core Salesforce are vanishing. But as databases merge, power struggles emerge: Who owns Flows? Who governs the data? We’ll explore the organisational shift required when marketers and Salesforce admins finally live in the same world. Learn how to redefine roles, manage shared automation, and build a unified team ready to flourish in the era of Agentforce Marketing.

Apply Well-Architected Framework principles to your career. Learn which skills appreciate vs depreciate in the AI age, assess your current capabilities, and come away with a tangible development plan that ensures you thrive through platform evolution regardless of technological change.

Do you have Salesforce orgs shaped by years of delivery, customisation & workarounds? Are changes becoming harder and more costly? With the pace of disruption and platform change accelerating, starting again is simply not an option
This session introduces modern Salesforce architecture designed to rejuvenate existing orgs without disruptive rewrites. Grounded in real projects, I show practical pathways to evolve legacy Salesforce orgs into scalable, resilient platforms, without starting again.

Master automated temporary record sharing for contractors, auditors, and partners! Discover zero-touch patterns to grant time-limited access that auto-expires—no manual cleanup. Compare Apex Managed Sharing, Flows, and hybrid approaches with live demos.
1. Design scalable auto-expiring sharing architectures
2. Build Flow-based and Apex solutions for temporary access
3. Implement audit trails and compliance patterns
4. Handle edge cases: extensions, early revocation, bulk scenarios

Learn how Apex Cursors, including Pagination Cursors, help scale async Apex workloads versus Batch Apex patterns and enable LWC infinite scrolling list UIs beyond the 2k OFFSET ceiling. You will see both standard and pagination cursors, fetch patterns, and when to use Apex Cursors to optimize heap management and page loading times, including sharing cursors between users. You will leave with sample code, tips, and concrete patterns to scale your Apex skills and your apps!

Claude Code is cementing its reputation as an incredibly powerful tool for developers. But how well does it work for Salesforce projects? What can it do beyond writing code? And how do you customise it for your own scenarios?

This talk answers those questions with practical advice. We’ll see how to structure rules, skills, and tools for Salesforce, and how to scale across teams and projects. You’ll leave with things to try, ideas on building your own agents, and a desire to go build things.

After working hands-on with multiple Marketing Cloud Engagement instances, I’ve seen the same mistakes repeated again and again—and I’ve made some of them myself! This session covers the five most common and costly MCE setup mistakes, from governance gaps and naming chaos to data model decisions that quietly hurt performance. You’ll learn how to spot these hidden technical debt traps early and fix them before they turn into expensive rebuilds.

Imagine this: You’re navigating the Salesforce ecosystem, eager to make your mark. Now picture this instead: Your personal brand is so strong that opportunities come to you. Building your brand doesn’t have to be daunting. Whether you’re new to Salesforce or a seasoned pro, your brand is your superpower. In this session, you’ll learn five actionable strategies to elevate your presence, grow your network, and unlock new opportunities. Ready to become Brand You?

Requirements are often ambiguous, incomplete, or overloaded with assumptions. This session demonstrates a practical, repeatable approach to analysing requirements and translating them into clear, build-ready diagrams for Salesforce delivery. Attendees will learn how to decompose requirements, choose the right diagram types at each stage, and progressively move from business intent to implementation ready designs reducing rework, surfacing edge cases early, and improving delivery outcomes.

Ready to shine in the Salesforce ecosystem? This session will help you amplify your personal brand, boost your confidence, and uncover the niche that makes you stand out. Expect practical tips, fast wins, and plenty of inspiration.
Key takeaways: identify your niche, spark your brand story, showcase your strengths, and confidently show up in the community.

Salesforce Business Rules Engine is a powerful but still little-known feature. In my session I will explain what BRE is and how to use Expression Sets and Lookup Tables, including Decision Matrices and Decision Tables. I will show how rules can be used in Flow, OmniScript, and invoked via APIs in custom or third-party tools. I will also introduce Decision Explainer and show how it adds transparency to rule outcomes. Key takeaways include real use cases, best practices, and how to get started.

Salesforce gets called clunky. Users complain. Adoption stalls. Sound familiar?

In this interactive workshop, we’ll build a dynamic Screen Flow that will go from rubbish to delight. We’ll cover everything from components to make it reactive and user friendly, best practices to align your UX with your business logic. You’ll be well on your way to creating creative flows your users won’t groan at.

Please bring a laptop to participate in this workshop.

As this was a hands-on workshop, we did not record this session.

2025 saw an unprecedented rise in OAuth token theft and Salesforce org compromises. Security is no longer a nice-to-know topic. Anyone who touches a Salesforce org needs to know how these attacks happen and how to defend against them. In this session, you will learn the real-world patterns behind today’s breaches and the actions you must take to keep your org safe.

Discover actionable techniques to identify and reduce technical debt in your Salesforce org, using tools and methods accessible to everyone—from admins to developers. This session will demonstrate how SOQL queries and metadata analysis can help you:

Pinpoint unused metadata cluttering your org,
Strengthen your security model by identifying gaps and redundancies,
Streamline maintenance with data-driven insights.

No advanced coding skills are required—just a willingness to explore!

Workflow Builder will help you move projects forward and get things done in Slack! Workflow Builder is a no-code tool that allows any Slack user to automate routine processes (like standardize how you collect requests from your team for example) by creating custom workflows in just a few minutes. You will learn how to build your workflow, make it available to users, and connect it to other tools like 3rd-party apps and Slackbot! Slack Admins will also learn how to control related permissions.

What does it really take to think like a Salesforce architect? In this interactive, game show inspired session, the audience is quizzed on familiar architectural dilemmas, from data models to automation trade-offs and scaling decisions.

Together, we’ll work through the options, challenge assumptions, and unpack the reasoning behind good architectural choices, helping you sharpen your judgement and make more confident decisions in your own Salesforce org.

Only Take What Matters: Spark Joy with Data Migration treats data migration like a house move: keep what’s useful, clean what’s messy, and don’t bring junk to the new place. Discover how deduplication, cleansing and enrichment make migrations less painful. You’ll leave with practical tips to improve data quality, reduce risk, and make sure the data moved is actually useful once you’ve unpacked.

Unfortunately the recording of this session is not available.

As Salesforce doubles down on Flow, we need to address their maintainability. It’s time to move beyond simple automation and embrace software engineering principles. In this session, we’ll explore how language-agnostic design patterns can be applied directly to Flows to ensure reusability and faster change for your stakeholders.

Brain-injury survivors often contact Headway during moments of confusion, stress or crisis. In this session, you’ll see how we designed a safe, compliant and empathetic Agentforce agent, powered by Salesforce Data Cloud, to support vulnerable users at scale. Attendees will learn to structure trusted knowledge, apply AI guardrails, use Data Cloud for context, and design agents that balance empathy, safety and real-world impact.

Explore the Secure pillar of the Well-Architected Framework in an interactive workshop tackling real security challenges, sharpening decision making and understanding of architectural principles.

Explore the Secure pillar of the Well-Architected Framework in an interactive workshop tackling real security challenges, sharpening decision making and understanding of architectural principles.

In this session you’ll get Hands-On with Slack’s automation tool, Workflow Builder. We will cover simple examples that add real value, as well as more complex automations involving branching logic and connecting workflows for end-to-end business process support.

Please bring a laptop to participate in this workshop.

As this was a hands-on workshop, we did not record this session.

We’ve all seen an impressive Agentforce demo and then been asked to ‘just build it’. This session shows how to turn ambitious stakeholder expectations into realistic delivery paths. Through a fun scenario, we’ll explore how to assess big ideas, reveal hidden constraints, define what’s truly feasible, and guide leaders toward achievable outcomes… all while protecting the sanity of project teams.

Join us for an opportunity to learn from the Marketing Cloud Solution Engineering team in a hands-on session. You’ll work with Marketing Cloud Next features available today, and also have the opportunity to hear our roadmap direction.

You’ll learn how to:
– Build your first Marketing Cloud Next campaign
– Segment audiences with natural language
– Explore Marketing Cloud Flows to automate your campaign workflow
– Discover custom marketing actions triggered by events or customer behaviour.

Who is it for?
We welcome business users, Marketers, Operations and technical users and anyone else who is eager to bring fresh, new ways of working to their organisation.

Please bring your laptop!

As this was a hands-on workshop, we did not record this session.

Please bring a laptop to participate in this workshop.

As this was a hands-on workshop, we did not record this session.

Agent 360 is great. But how can we use other AI platforms on Salesforce? Should we even consider it? This is a presentation of a use case where OpenAI was integrated into Salesforce, covering some elements of how it is done and what I’ve learned whilst doing it.

Unfortunately the recording of this session is not available.

When Salesforce launched Non-Profit Cloud (NPC), most admins were asking what is the difference between NPC vs NPSP. This presentation breaks down key differences in fundraising, consent, data models, automation, reporting, and integrations. Highlighting NPC specific Salesforce objects, migration impacts, and what admins need to rebuild to be ready for an NPC org.

Learn simple, science‑based techniques that will help you communicate clearly with AI agents and get more accurate results. We will look at prompting habits, practical tips for writing agent instructions, and ways to engineer context that improve reliability. A short live demo will show how these methods support Admins working with Agentforce as well as everyday tasks where AI can make your work faster and easier.

Are you struggling to bridge the gap between technical delivery and meaningful conversations with stakeholders? With 15 years of Salesforce experience, I’ve seen how powerful storytelling can transform any Salesforce delivery, including Agentforce. Turning complex strategies into clear, engaging narratives which boosts understanding, trust and retention.

Bridge the gap between Sales and Marketing. Learn to build an Agentforce agent that analyses Opportunity trends and auto-adjusts Marketing Cloud campaigns in real-time.

Salesforce developers have never been stronger: experienced teams, AI-assisted coding, and low-code tools make implementation predictable and efficient. Yet many solutions still fail to deliver real business value. This session focuses on the architect’s role in bridging that gap. Come to hear why being an architect goes far beyond knowing Salesforce features, clouds, and design patterns, and why it often requires acting as a business analyst, advisor, and technology decision-maker.

Workshops spark great ideas, and then then reality hits: scattered notes, unclear ownership, missed decisions. This session will demonstrate how an agent can work best to convert outputs into personas, requirements and next steps, plus any add-ons you need, whether you are a Business Analyst or an Admin. Leave with templates, a repeatable workflow and a final “plot hole” sweep; ready for backlog refinement across any Salesforce cloud or beyond.

Marketing analytics feeling Impossible? Always on the Hunt for answers? Want to Cruise through your insights? Let us introduce you to Marketing Intelligence (MI), where Marketing, Data 360 and Tableau Next meet. Drawing on our real-world customer implementations, your mission – if you choose to accept – is to hear us demystify MI, share crucial implementation learnings, demonstrate immediate value achieved and provide a clear roadmap for how you can start solving your own Paid Media puzzle.

Perhaps you’re at a point where you’re considering a career switch, or you’re simply wondering if becoming a Salesforce Product Owner could be for you. In this session I’ll share 5 key things I wish I’d known before starting this journey: what the role really involves, how to balance demanding stakeholders, prioritise an endless backlog and manage the chaos that will come with it. That way you can learn from my experience instead of repeating the same mistakes. Are you ready?

Tired of being a yes-person? Product Managers face constant pressure to say “yes” to every request, becoming ticket processors. This session teaches you to reclaim your strategic role: translate vague requests into real problems, uncover opportunities in tactical demands, and reframe conversations without saying “no.” Walk away with tools to pitch solutions that deliver exponential value and position yourself as an indispensable business partner,not just a backlog manager.

Stuck survivin’ the nonstop wave of releases and Agentic AI? It’s time to start thrivin’.

With 21 years in the Salesforce ecosystem, Matthew shares seven hard-learned lessons across tech, business, and personal growth that culminated in a royal award. This session is for admins, developers, consultants, and architects ready to grow their impact.

Walk away ready to make braver moves — to stop just survivin’ and start thrivin’!

Explore how to anticipate and design around governor limits, API constraints, and release velocity. Participants sketch fault-tolerant architectures that recover gracefully when things fail.

Are you a Shirtforce super fan, or just curious? Join the team to find out more.