Archives

The foundation of Salesforce is the Data Model; get it right and you’re sure to delight your users. With the introduction of Data Cloud, we have a whole new set of techniques available to add to traditional sObject modelling. In this session we focus on the techniques and patterns to take an organisation’s data taxonomy […]

Consent management is a fundamental part of every marketing solution that you must manage very carefully. With Salesforce Consent Management framework, you would be able to build a scalable and flexible model that suits your own business use cases. In this presentation, I am going to show you how we can incorporate the consent management […]

Pardot’s recent releases have focused on cementing its claim as an enterprise Marketing Automation solution with features such as Business Units, Embedded Dashboards and Pardot Einstein. But, when your teams are based across the globe, how can you really build a successful multi-regional marketing strategy? Join this session to learn how to structure your Pardot […]

Learn about the pros and cons into splitting your Pardot account into multiple business units. I’ll cover the pitfalls and most importantly, the gotchas I have come across while implementing business units.

ROI is what we rely on to view success from marketing initiatives and strategically plan for the future. Accurately attribute revenue generated by campaign to see the most effective channels your customers take to arrive at a purchase. Join this session to learn how Salesforce and Pardot can be configured to provide you with this.

Data in Marketing Cloud has some much more potential then some may know and it starts with ‘The Contact’. In this session we will go over the many possibilities of how using Contact Builder to it’s fullest, can get us making the most out of Marketing Cloud.

Having deployed CDP on a recent project, and getting certified, I will summarise the best practices for implementing CDP. You can avoid costly time consuming mistakes by following these ‘lessons learned’.

We will introduce Salesforce Interaction Studio, where it fits in terms of use cases and overall within the Marketing Cloud offering. Moreover, we will share experiences from an implementation project, where we were both involved. If time permits, we may as well get to show some of the things to watch out for in an […]

In the current environment where Marketing Operations is rapidly rising in prominence, many companies struggle to build a solid team to resource this mission-critical function due to the lack of a MOps tradition and best practices. This session will explore the science behind effective teams, and present real-life practices that we can implement to build […]

Salesforce as a platform continues to evolve and enhance its capabilities. It is made up of a few clouds and the lines between them continue to blur. Marketing Cloud has traditionally been the furthest removed from its sibling “core” clouds. However, this is changing. Two of the bigger initiatives that are driving Marketing Cloud closer […]

As a Sales or Service Cloud Admin, Marketing Cloud can feeling like just another burden. In this presentation, I will go over what you, as an admin, need to be aware of, and also some helpful tips to get the most out of the Marketing Cloud connector.

Requirements gathering is essential for delivering solutions that meet user needs and expectations. This skill plays a big part in becoming a Salesforce consultant or advancing as a Salesforce admin. What should you be asking and recording for projects involving Pardot? As a platform product that the marketing team relies on, how can you ask […]

At Pardreamin’ 2020 in December, I ran a crowdsourcing experiment to gather benchmark metrics on the Pardot orgs of over 100 participants.This session will review the findings and provide recommendations on how to handle some of the common issues highlighted by the audits.

Email still happens to be the most common and useful form of communication in the business and professional world. Marketing Cloud’s Email Studio is one of the most comprehensive and powerful email marketing platforms available today. In this session, we’ll discuss how email marketers can deliver personalized, interactive and engaging content to their customers’ inboxes […]

A/B testing has been a long time go-to method in evaluating efficiency of new email templates, subject lines and more. However, running A/B tests comes every now and then with opportunity costs that could be minimised by switching to different testing methods. We will explore several modern approaches to email send testing in more detail […]

Especially in large implementations, Salesforce admins want to know that their data and configuration is protected while their team learns Pardot and gets the product setup. In this session, we will cover testing best practices, including Pardot’s new sandboxes, training environments and the limitations of each option. Key topicswe’ll cover include: Common questions about Pardot […]

We will get hand-ons experience of building out a campaign from conception to delivery through the characters of Disney’s® Inside Out. We will cover the ins and outs of marketing success while sharing tips and tricks that can make any campaign successful. Whether you’re new to marketing or been in the business for years, this […]

Have you been working with Marketing Cloud SQL Queries for a while, but never really understood how you can use them to achieve great segmentation to see how your subscribers are engaging with your emails? Do you want to better understand how Data View Tables relate to one another? In this session, I will be […]

Pardot has 6 releases a year, which means new features come fast and frequently. In the last 18 months, in particular, there have been key changes that transform how Pardot Admins and users interact with the tool – changes that need to be kept up with! Features include Connected Campaigns, Engagement History Dashboard, Snippets, Matched […]

We’ll cover – How GA360 audience activation works:- Features- A visual flow of subscriber being tracked by GA360 and then being matched in Marketing Cloud for audience generation Administering the connection between GA360 and Marketing Cloud – Authenticate Marketing Cloud using GA360 credentials – Define your data access – UTM Parameters Configuration – Apply to […]

You have your Marketing Cloud licenses and you are ready to use them to get closer to your customers. But where to start? Learn from Salesforce MVP Chris Zullo on his top tips to implement Marketing Cloud right the first time and give your marketers the tools they need to excite your customers.

CDP (Customer Data Platform) is a relatively new term, which Salesforce have started talking about alongside ‘Customer 360’. Hive has been on the CDP journey for a year, so this talk will review the need for a CDP, and explore how Hive is using this technology to drive personalised customer engagement through mobile, web, Salesforce […]

Let’s navigate Social Studio in demo mode! By the end of the session you will know how to use this tool. Learn some of the pickles, the hub automation extension, and the current connector integration, and why in my opinion is a bit of a kerfuffle.

If you can build a report in Salesforce, you can customise a dashboard in Einstein Analytics. B2B Marketing Analytics has opened up the world of Einstein Analytics to many admins and marketers; however, few have taken the next step in building their own dashboards. In this session, we’ll look at bringing in data and creating […]