How to Gather Requirements for Pardot (and Keep the Marketing Team Happy)

Requirements gathering is essential for delivering solutions that meet user needs and expectations. This skill plays a big part in becoming a Salesforce consultant or advancing as a Salesforce admin. What should you be asking and recording for projects involving Pardot? As a platform product that the marketing team relies on, how can you ask the right questions to get the most informative requirements? This session will help you uncover marketing automation objectives more effectively.


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Ran on: 19th March 2021 Lucy Mazalon Lucy Mazalon