Marketing Cloud is an amazing platform, being endlessly customisable. As a marketing tool though, it can be awfully tough to use for marketers! Having to learn SQL for anything beyond the most basic of segmentations can be discouraging and limit an organisation’s full use of the tool. So have a look at data setup recommendations, bespoke AppExchange solutions or even just simple OOTB tools to make segmentation by marketers a little less daunting, and in turn a lot more efficient!
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