In this session you will learn about Data Cloud and Mulesoft and what they are used for. You will then learn about the Ingestion API and how you can use it to load data into Data Cloud from SAP, Workday, ServiceNow and more. Finally attendees will see a live demo of how to set up the integration between Data Cloud and Mulesoft, how to build a Mulesoft App, and how to interact with Data Cloud’s data lake (ingesting, querying, and deleting). Finally attendees will learn how to use Dataweave.

Developers’ best allies are their tools. Join this tour of our modern developer tools. We’ll go from basic tools to the most cutting edge, such as Einstein for Developers and Apex Guru, with demos.

Are you curious about how you can benefit from the free Data Cloud available for EE & UE Salesforce customers? Join Ali & Nicki as they guide you through getting started and utilizing Data Cloud to enhance your marketing strategy.

Since ChatGPT’s release, we at Aquiva Labs have been exploring AI in Salesforce, creating PoCs, free AppExchange apps, and open-source contributions. This session will share our journey, showcasing the tools we’ve developed, the methodologies we’ve adopted, and the lessons learned. Spoiler alert: Mastering custom AI is challenging, yet leveraging the support of a Low Code Platform is more vital than ever for pragmatic AI implementation.

We will discuss the challenges and opportunities associated with coordinating marketing efforts across various channels, such as email, social media, and mobile. Through practical tips and case studies, attendees will learn how to leverage the capabilities of SFMC to create cohesive multi-channel campaigns that deliver personalized experiences to customers and drive engagement and conversions across all touchpoints.

Cookies have been in the news quite frequently in the past years. But what are they exactly ? Are they really linked to security and privacy issues? They have been featured in the past Release Notes, alongside technical names like Enhanced Domain, SameSite attribute or Third-Party cookies. In this session we will demystify all these terms, seeing that this topic is actually much simpler than you think. After that you’ll never feel uncomfortable talking about cookies.

Certified Technical Architect, many dream about the CTA, some start the #journeyToCTA and a select few finish as Certified Technical Architect. Johann will show how an Admin from a small Start-Up can become CTA. He will take us on his adventure from Admin to Architect. This talk is for Admins and Consultant who might want to become CTA one day.

Copilots are the hottest new tool in Enterprise Software – an always on assistant that is keen to help wherever it can. But like any coworker, it needs the right skills to be useful. Join me to learn how to create custom actions to skill up your copilot, and get the assistant that can provide real productivity gains.

There have been a number of ways in the past that marketers have been able to track marketing touchpoints and activites. I’ve developed a way to utilize the Account Engagement cookie and some API work to be able to get every marketing touchpoint out there! If you want to be able to understand how a visitor goes from visiting your website to becoming a paying customer, this is the session for you!

Explore the transformative power of Salesforce Mobile Publisher in this enlightening session. Learn how it enables organisations to deploy applications seamlessly across web and mobile platforms, streamlining digital strategy and ensuring a cohesive user experience. Discover practical tips for leveraging this tool to reduce development time, cut costs, and enhance engagement. Ideal for those looking to amplify their digital footprint effortlessly.

Imposter syndrome is a struggle for most people. It may come in different shapes and sizes depending on your circumstances but it’s something you’ll likely have to deal with at some point in your Salesforce Career. During the session I’ll share some of my real life experiences on how to deal with Imposter Syndrome so that you can be better equipped to deal with this in the future.

Most of us achieve good-enough when creating reports and dashboards in Salesforce, but perhaps don’t take the time to explore further to produce greatness. In this session, we’ll step through features, techniques, and best practices to take your reporting to the next level. We’ll discuss how take a critical eye to what you already have in place and look for ways to display information in more compelling ways.

Einstein 1 Studio revolutionizes AI on the Salesforce platform. By leveraging business data and unique setups, it automates tasks and provides invaluable insights. In this session, we’ll delve into Einstein 1 Studio, covering its features (Prompt Builder, Co-Pilot Builder, and Model Builder), as well as demystifying terms like “grounding”, “meta-data aware”, and “LLMs”.

Are you looking to streamline your business processes and empower your admins to build and automate? Look no further than Flow Triggers.

This year, we’re going beyond the basics, introducing an array of new features including transform data elements, HTTP callouts, and updates in flow orchestration.

Get ready and join us to discover how these enhancements can elevate your automation strategies, improve performance, and implement best practices.

In the world of automation on the Salesforce platform it can be confusing when to choose each automation tool and for what scenario. In this session we will go over when you should use one tool vs the other using the Salesforce Well-Architected framework decision guide for record triggered automation. Attendees will leave this session having a better understanding of which automation tool to use for different use cases.

We will delve into the responsibility in shaping efficient, modular and natural-capital aware systems. Not just by the mantra of “less is more” (simplifying & optimizing code), we’ll explore the concept of “Ability” family and the descaling paradigm as powerful tools for creating scalable, adaptable, and resource-efficient architectures–yes, in Salesforce, too! Skill up for what’s on-demand and what we ought to achieve within the next 6 years: The legally binding Paris Agreement. Not long!

Unlock the full potential of Slack and Salesforce by seamlessly integrating them through Flow automation. In this interactive demonstration, discover how to leverage Flow to create, manage, and optimize Slack channels for enhanced project management efficiency. Learn step-by-step procedures to dynamically create channels, add members, distribute messages, archive channels and send Screen Flows—all triggered by Salesforce records. Gain practical insights and real-world examples to streamline communication and collaboration, empowering your teams to achieve greater productivity and success.

DataWeave promises fast and flexible data transformations in a purpose-built language and is available to call directly from Apex. But what is it like to work with and live with DataWeave in Apex? We will look at the efficiency of DataWeave compared to Apex; how it can be configured to make flexible solutions; and what it’s like to deploy and test. Through these lenses, you will gain a good understanding of how and when you should use this new feature.

Learn how to build a solid data quality foundation before going on an AI-powered SF-adventure.
We’ll dive into data chaos, and I’ll show you that your data quality is probably not as good as you think. I’ll share practical tips, models, and tools you can implement right now.

You will also learn about (AI) tools that can help improve data quality, a model for change management and a strategy for AI adoption in your team or company.
Regardless of the size of your team or company; this is for you.

Looking to optimise your business processes, enhance data quality, and increase user engagement? You’ve come to the right place! In this session, we will explore real-life examples of how Screen Flows can boost efficiency and drive business success. Join me as we uncover the hidden powers of Screen Flows, a tool that every admin can incorporate into their toolbelt.

As organisations embrace digital transformation, the integration of artificial intelligence (AI) into their operations becomes increasingly critical.
In this session, we will explore real-world use cases where Salesforce and AI can help businesses drive efficiency, enhance customer experience and make data driven decisions.
Key takeaways:
Practical use cases of how AI helps Salesforce customers
High level of product features current and future

Learn how the current Salesforce market conditions may be here to stay and how to move successfully into the phase of Salesforce and future-proof your career. Learn about the new opportunities in this next evolution of Salesforce.

Using your Salesforce skills to design a solution is half the battle, but how can you feel relaxed and confident when presenting your design for approval by technical leaders?
This presentation will cover the process I use when structuring my decision document, evaluating choices and selecting appropriate justifications to support conclusions.
We will look too at preparation you can do for a presentation to ensure that the details are delivered clearly and you’re ready for follow-up questions.

Tired of repetitive UI development in Salesforce? This hands-on session will transform your workflow by teaching you to build reusable components with Lightning Web Components (LWC). We’ll walk you through the creation of a LWC and showcase how to effortlessly integrate it multiple times within your application. By the end, you’ll gain a solid understanding of LWC’s core features that empower efficient UI development and foster code maintainability.

Dive into the world of Salesforce’s Data Cloud with me, from the viewpoint of an AppExchange Partner. I will walk you through the journey of crafting AppExchange apps specifically for the Data Cloud, highlighting its advantages to your clientele, common use cases, and common pitfalls. Regardless of whether you’re just starting out or seeking to broaden your expertise, this session will arm you with the hands-on tools required to effectively sail through this fresh platform.

Documentation is not boring… it’s a lifeline.”
Picture this: you’ve meticulously crafted a complex customization, and all seems perfect. Fast forward a year, and you’re tasked with reviewing it. Cue the panic if you haven’t properly documented your journey. Join us to uncover the secrets of effective org documentation: how, what, when, and why to document. Learn how documentation can turbocharge your efficiency and safeguard your org’s future success.

You’ve heard the news, AI can now write code! Who needs developers anymore? Turns out, everyone still. In this talk, we will go through the pros and cons of AI code generation, how you may wish to use it yourself and provide some comfort to developers that they are not (yet) completely redundant.

Best practices from the recent project experience where we implemented a new access model based on permission sets. Learn how we shaped the design, what challenges we had, and what tips we have for you.

Salesforce has fully embraced Generative AI as a fundamental part of application development and we’re fully embedding it into our products stack. Join me to demystify the tools and capabilities like Prompt Builder, Copilot, & Vector Databases with an Admin and Developers lens. You will come away from this session with a solid understanding of the latest Einstein & Data Cloud Capabilities and how you can get started building your own AI-powered apps.

The latest addition to the Marketing Cloud stack is very clearly marketed at small businesses. Despite mass speculation, there’s no formal word on if, or when, this functionality will replace Marketing Cloud Engagement and Account Engagement. So, what does this shiny, new toy actually do and why has Salesforce built a whole new marketing automation platform when it already has two? Let’s look under the hood of MCG and explore why this is huge news for the future of Salesforce Marketing.

Do you have stakeholders unwilling to invest time in requirements gathering and discovery, but surprised when implementations fail because the delivery did not meet the expected timeline or the business expectations? In this discussion, we will focus on how to help clients see the value of discovery, master discovery and requirements gathering, explore real use case scenarios, and walk through together why the focus should be on the business and the users for successful Salesforce releases.

This interactive workshop addresses the critical challenge of flow antipatterns—common pitfalls that degrade performance and reliability in Salesforce environments. Through a series of real-world examples and collaborative problem-solving, participants will explore automated solutions to streamline and enhance processes. This dynamic session promises a hands-on learning experience, empowering attendees with strategies to detect, analyze, and rectify inefficiencies in their systems.

This is a session for developers looking to master Salesforce. Learn practical design patterns to build scalable, efficient, and maintainable Apex code. Whether you’re new or experienced, this session offers valuable insights to elevate your development skills.

Explore the synergy between Salesforce Flow and OmniScript in our insightful session. Learn how to leverage pre-built OmniScripts within Salesforce Flow to automate complex business processes efficiently. Our real-project case study will guide you through integrating these powerful tools. Gain insights into streamlining workflows, enhancing user experiences, and driving operational excellence. Join us to unlock the full potential of Salesforce’s automation capabilities in your projects.

Have you ever built something in Salesforce that you wish you could copy to another org? Or something you believe could benefit others but don’t know how to share it? Have you considered packaging but hesitated due to lack of a developer background?
Join us as two non-developers guide you through creating your first package – it’s simpler than you might think. Yes, there’s code, but don’t let that intimidate you; we’ll simplify the process. Let’s unlock the power of package development together!

Ever implemented a feature and thought “this should be an app”? This session is for you!
Not every app is complex, and the difference between a clever customisation and an AppExchange-ready package is wonderfully narrow.
We’ll take lessons from product design, technical architecture and early-stage marketing to explore how great features become intuitive, flexible, lovable apps.
Whether you work with dev, config or requirements you might be closer to the next great app idea than you realise!

Ever feel like the project manager should be managed instead of managing you? We’ll talk about smart strategies for defining scope, setting project pacing and communications that work for both. It’s not about “managing up” but enabling consultative win-wins. Expect a lively mix of “walk in their shoes” empathy plus good-natured impressions. I aim to reframe tensions so they don’t stand in the way of delivering awesome.

Join us for an informative and thought-provoking session navigating the shift towards headless Salesforce architecture amidst rapid technological evolution. Discover the benefits, strategies, and pitfalls of adoption, whether in greenfield or brownfield implementations. Gain insights and actionable tips to architect scalable, channel-diverse solutions that meet today’s changing customer demands. Don’t miss this opportunity to revolutionize your approach and stay ahead in the digital landscape!

Have you just inherited a new org with MCAE? Is your company expecting you to sprinkle some fairy dust, fix everything & more? Take time to get to know your org first and you’ll be grateful you did.

Skipping some basic fact finding could leave you with data drama, user frustration and time wasting projects you’ll live to regret. We’re here to present you with 10 tips on how to spend your first 100 minutes in MCAE so that you can make informed decisions for the next 100 days…. and beyond!

Salesforce is a wonderful platform capable of transforming any business. But not all businesses are created equal as there’s a lot of considerations when dealing with 10,000,000+ records in complex orgs. This session will cover the 3 key areas for admins, developers and architects to watch out for when building at scale. No matter your skill level, you’ll walk away with some insights, tips and tricks to make your org shine for years to come.

Data Cloud is the key to working with large amounts of data in Salesforce, and now your flows can access and trigger from that data! Join Flow Builder expert and Trailhead writer Mark Ross as we talk about Data Cloud from a Salesforce admin perspective, and explore the ways that Data Cloud and Flow Builder interact.

Embark on a Salesforce API and integration exploration, for those looking to master the API landscape. Learn the specifics, from REST to GraphQL to Event APIs, and discover their optimal uses.

Dive into OAuth Flows for the insights needed to select the right authentication method. Uncover how Platform Events enables real-time, event-driven architecture, revolutionizing your Salesforce data interactions.

Gain the tools to design a system where Salesforce integrates with your other platforms.

The world of AI revolves around the construct of a “model”. But unpacking what exactly this is can be daunting. Treat your self to a visual feast that breaks down the core concepts behind modern AI models. Starting from basic machine learning algorithms, and working through the most state of the art LLM architectures, walk away with a greater sense of what a model is, how it works, and even more importantly why to select a given model. For AI beginners of all technical roles and levels.

Salesforce CLI is a great tool, and has plenty of useful features, sometimes, you have a specific use case than the standard CLI features don’t cover.
One of the solutions can be to create your own CLI plugin.
The CLI architecture is very modular, supports the development of new modules, and there is also a tool to guide you in the development of your new plugin!
We will create a brand new plugin from scratch, publish it on the NPM marketplace to share your hard work and give back to community.

For designing solutions with more context, learning about new tools, or getting started on documentation or diagramming, these are 5 practical tips for Architects to get the most out of AI by writing effective prompts.

This presentation aims to streamline the communication process between support and development teams by introducing the practice of utilizing debugging files to convey detailed information about reported issues. By moving beyond mere issue titles, teams can enhance collaboration, understanding, and ultimately expedite the resolution process.

Join me in this session to explore the intricacies of consultancy as we delve into the multifaceted nature of the role. From personal insights to practical strategies, we’ll discuss how to cultivate a path towards excellence dealing with daily challenges of this role.
Moreover, you’ll have the opportunity to participate in an engaging activity designed to deepen the understanding of problem-solving, strategic planning and relationship building.

Unlock the Power of Lightning Message Channels! Discover how to revolutionise your Salesforce Lightning Experience with real-time communication between components and tabs. Learn practical use cases, implementation best practices, and unleash the full potential of Lightning Message Channels to create dynamic, interactive user interfaces. Don’t miss out on this opportunity to elevate your development skills and enhance user engagement!

Who is in your Salesforce community? Who is in your wider community? How can you grow your network? How can you make the most of the people you already know? Do you have to drink the Salesforce Kool aid, or can you be a maverick? Our session explores how your community and the interactions you make are the key to success. As serial networkers ourselves we will share some simple tools and tips to expand your network and how that can bring you success whatever role you are in. Find your tribe!

Use the transform element, reactive screen components and other new Flow features to create dynamic experiences in Flow.
In this session we’ll make our subflows more widely reusable with a custom object and create dynamic values for picklists, with complex dependencies between picklists based on data in our org.
We’ll see how to let users control the behaviour of our multi-level picklist dependencies without needing access to the setup menu, all while making use of the latest Flow features.

Learn about Unlocked Packages for modular development in Salesforce, including packaging, versioning, and deploying code to support DevOps practices.

One of the things Salesforce is great at is automation, but just because it can be done doesn’t mean it should!
Often the role of the Business Analyst and their responsibilities are fulfilled by another team member. Whilst one person may be capable of doing it all, it doesn’t mean they should.
During this session, I will discuss my experiences with successful project management, strategies for avoiding pitfalls, and the benefits of having a Business Analyst involved.

I was once told, ‘how sad is it a dog that doesn’t wag its own tail.’ You need to wag yours and a resume may not do it alone. You need to highlight your own achievements & in this workshop I will use the skills I have learned in my career and reading the book Promote! to teach you to write an accompanying Achievements Page to your resume. Projects you’ve done, improvements you made & what did these yield. Set yourself apart from the others when seeking a new role.

Salesforce, first and foremost has been created with our Users in mind, so in this session I will be taking you through some quick design wins that are easy to pick up and implement from an Admin’s perspective.
From ‘Why UX matters?’ to To Do Lists, Lightning Dashboards and Report best practices, and the voice and tone of error messages, this session is for everyone who is developing user-facing solutions on the Platform.

The #1 cause of project failure is the human element, not technical aspects. Join us for a better understanding of the 20% of people who don’t fit into the neatest of boxes, as well as gaining a happier and more productive work life. You’ll be better able to support your colleagues, uncover their (or your) hidden potential, reducing stress for everyone.
Sharing stories from the SF ecosystem, we’ll touch upon autism, dyslexia, and more: sharing tips on how to help each other thrive!

Whether you are a non-profit looking for volunteers, a junior admin looking to gain more experience or a seasoned Salesforce professional – this talk is for you. Join us to learn how you can ensure volunteering is impactful for all involved.

Do you want to improve the way you engage with your audience? Whether you are dealing with customers, responding to team members or engaging with stakeholders – being able to listen, digest and respond is an underrated skill. In a world where everyone wants to be heard first, our roles expect us to respond faster but still remain engaged. This session will offer some simple tips to help you make sure you are better equipped on your next conversation! Are you listening?

In the dynamic world of Salesforce technology and the race to go live, we often fixate on the technical hurdles—the code, the configurations, the data. But successful go-live is more than just flipping a switch. It’s about orchestrating a symphony of readiness, collaboration, strategic support and other non-technical elements that will significantly optimise the project success. Buckle up as we dive into the heart of go-live readiness, where the real magic happens beyond the lines of code.

Get hands-on with Salesforce Well-Architected in this interactive workshop where we will focus on building intentional solutions.

Intentional solutions deliver business value immediately and over time. Intentional architectures are planned and delivered strategically, can be maintained effectively, and are easy for humans to read and understand.

Don’t just build; architect with purpose. This session will guide you through the essentials of a process-driven approach, revealing how it can make your architectural designs more effective, scalable, and secure. We’ll touch on crucial considerations for architects, from system integrity to long-term adaptability.

Get hands-on with Salesforce Well-Architected in this interactive workshop where we will focus on building reliable solutions.

Get hands-on with Salesforce Well-Architected in this interactive workshop where we will focus on building secure solutions.