Archives

As Salesforce has grown in capabilities, it is more important than ever to understand how to best fit Salesforce functionality into the business and technical architecture of the entire enterprise. Learn the methodology that we use at Salesforce as Enterprise Architects to assess business and technical architecture to build a Salesforce roadmap. This methodology can […]

For years Process Builder has been the primary declarative automation tool. But 2020 changed everything, when record triggered flows were launched. The new flows are faster and offer greater flexibility than Process Builder. Are they simpler? Check it out. We will guide you through the maze of new functionalities and explain what you can achieve […]

You are the first line of defense for the safety of your organization’s data. As an architect it’s your mission to go where others fear tread in order to protect the confidentiality, integrity and accessibility (CIA) of your Large Data Volumes. In this session you will collect intelligence about the three pillars of data protection […]

Enterprise architecture is something every organisation should do, with or without trained architects. The best EA outputs are living documents which are easy to understand and used by, well, the enterprise. We’ll look at three simple resources any small or medium-sized organisation with a Salesforce-centric landscape can use to represent systems, communicate change and ensure […]

You can enter data in Salesforce records manually, using data loader or from external sources via API. Have you ever needed to enter unstructured data manually from image or PDF files? If so, come and join this session to learn how Einstein Optical Character Recognition (OCR) is making data entry more efficient by leveraging computer […]

We know Architects don’t have to code. How can that be, you say? With more Trailblazers considering an Architect career than ever before, it’s essential to carve a path that aligns with your own talents and aspirations. Whether you’re a clicker, a coder, an integration God(dess) or you’re great at navigating the politics, there are […]

The Salesforce B2C Solution Architect is the newest Architect credential launched by Salesforce. I’m among the select few individuals globally to have cleared this and would like to use this opportunity to share my experience with the broader audience. This credential marks a major paradigm shift in Salesforce Architects career space – TA vs. SA. […]

Do you have what it takes to be a judge on a CTA review board panel? Join me and I will share some example CTA artefacts from mock review boards such as system landscapes, data models, role hierarchies and more. How well do you know your artefacts? There will be some mistakes to spot. Some […]

Certified Technical Architect (CTA), one of the pinnacle Salesforce certifications. Based on name alone, it’s all about the technology, right? Not exactly, being successful depends on so much more. Let’s go beyond the tech and examine the meta. We’ll discuss the people, process and leadership needed to make an architect successful.

If you’re considering the Certified Technical Architect review board exam, hear Gemma share her learnings from the experience and how failing her first attempt made her a better architect. It doesn’t matter whether you’re planning to take the exam (or when); this session aims to share one person’s techniques, experiences and valuable learnings to help […]

After 7 years of experience in support, I’ve faced several non-time-proof projects. In this talk, I’ll show 5 real customer issues, how the issues were solved, how we could have prevented with strong architecture design, and what to keep in mind to ensure our designs are time-proof. The issues to I’ll talk about are: Bad […]

As you are aware about Salesforce objects, they act like containers to store data. This could be a Standard object, Custom object, Managed Package (AppExchange) object, External object and sometimes a Big Object. Have you ever needed to get details from across all these objects using a single query to build a report or process […]

There are many skills that you can bring into your day-to-day job as an admin or developer in order to help you put on your “architect hat”. Go beyond just solving the problem at hand and expand your thinking to take into consideration the bigger picture applying common architect skills used to solve business problems. […]

Over the years, after seeing numerous small & large projects, I tend to think that Salesforce is an excellent platform for building monsters. It’s so easy to just add new features, implement business requirements in so many different ways that eventually you end up with a “Big Ball of Mud” rolling down the hill. This […]

Life before packages: big monolith deployments and spaghetti code. Motivation to go with DX packages. The plan: two approaches. The real story: went live with more than 20 packages. Our feedback:- Working with cutting edge technologies has its pros and cons – Complete redesign of the code and dev ops maturity required – Difficult and […]

Salesforce development in the past has largely encouraged monolithic and sprawling code bases. With DX we are forced in a modular way and follow industry best practices around developing enterprise applications while maintaining sustainable development agility. But how can you get to that Nirvana? Come and hear a real use case of a company’s journey […]

Lego is awesome. Why not use it to explain how IoT and Field Service work on the real world? We’ve built a great demo using Lego bricks to explain the Business Case behind Salesforce IoT and Field Service as tools to transform Customer Support on Manufacturing and other industries.

Remarkably few people have worked on Lightning 100% of their time. We’ve spent over a year building our platform, working hand-in-hand with Salesforce Product Management & consider ourselves grizzled veterans working at the bleeding edge of Lightning technology. Join us to hear our top 10 learnings.

Do you want to interactively add intelligence to your apps? Join us in this session to discuss Einstein Voice for Analytics, a new way to interact with analytics using voice or other commands. We will cover the architecture, use cases, and integrations, along with demos on a variety of devices.

Salesforce burst on the scene with the ‘no software’ tagline and no need for servers. Now the powerhouse of AWS is edging into that territory with the ‘serverless’ tag, but no-one is talking about the overlap, and affect it will have on the future of Salesforce. Now someone will.

Have you ever built integration that pulls data from Salesforce periodically? Or have you ever built integration for Salesforce data replication in external system? Instead of Pulling data from Salesforce, CDC uses Push technology to send data to Salesforce Event Bus which clients can subscribe.

As the Salesforce platform continues to grow, it becomes harder to keep up with the latest changes, much less learn newer technologies. With the great pace of change, haphazard learning strategies don’t work. You need to optimize your approach to learning to keep up and still get enough sleep.

Einstein Engagement Scoring – sounds expensive right? More than likely you have it at your disposal and NEED to be leveraging it. This session will ensure you know where it is, how to leverage it and some simple use case/examples you can get started with.

Having built bespoke content recommendation engines for clients like Just Eat, William McMahon will take the audience through a deep dive look into Salesforce Marketing Cloud and how to leverage existing platform capabilities to make automated marketing simple, responsive and human.

SalesforceDX is changing the way we develop and deploy and affects both end customers and ISVs alike. In this session we will cover an overview of SFDX, summarise options for packaging, and demo how to implement a continuous delivery pipeline including test automation.

Machine Learning and AI are all the rage, but like most developers, you are probably wondering – how does it all work? When does something stop being basic statistics and start being AI? When should I use AI/ML? In this session we will cover all this and more to make you as smart as Einstein!

You’ve built an awesome feature or fixed a nasty bug, but now you have to it in to production. Put down that change set, there is a better way. You might think that setting up CI is too hard, well today you will learn just how easy it is, and how much it can speed […]

If you’re a Senior Developer or Administrator, you may find yourself working in an Architect’s role to design or validate solutions. This talk provides 5 key tools every Architect should have in their locker to design a robust, scalable solution on Force.com.

Combine the power of Social Studio’s listening with Service Cloud’s case management capabilities to create a unified and consistent customer experience. Social compliments service, it doesn’t replace it. See how and learn tips for optimising your social customer service.