Archives

Can you deliver a Data Cloud proof of value in just three weeks? We did—with a part-time team of four! This session covers the complete process we followed, from scoping and planning to execution and presenting measurable business value. You’ll gain actionable insights into best practices, anti-patterns, and techniques you can use to guide your […]

If only choosing the right Salesforce marketing automation tool was as easy as asking Google for directions. As marketers, we know the destination, but which tool is the best route? And how do diversions like Data Cloud and Agentforce fit in? Join two Marketing Champions to explore use cases, weigh the pros and cons, and […]

The Marketer’s dream! Learn how to use Salesforce to get a full Marketing overview. Understand how each marketing channel performs and get a full ROI for all your activity – how much business did that email generate? How successful was that event? How profitable is your advertising really? Learn from the award-winning set-up from the […]

In this session Zoe will share actionable lessons from Marketing Cloud Growth / Advanced implementations, covering essential platform features, effective user onboarding practices, and successful marketing use case deployments.

Take your Salesforce Marketing Cloud skills to the next level by mastering the fundamentals that keep your instance clean and efficient. From optimising infrastructure to smarter data management, this session covers essential best practices that will improve your email campaigns and overall platform performance.

In today’s complex marketing landscape, customers engage with multiple touchpoints before converting. Understanding which interactions truly drive revenue is crucial—but also challenging. This session will share how we adopted a robust multi-touch attribution (MTA) model that connects Salesforce Campaigns with the Adobe Ecosystem providing deeper insights into marketing effectiveness across the everchanging B2B purchase journey.

Non-profits face unique challenges in engagement, fundraising, and outreach. This session explores how marketing automation empowers non-profits to maximize impact with personalized donor journeys, automated follow-ups, and AI-driven insights. Learn how Salesforce Marketing Cloud and Pardot streamline donor engagement, enhance volunteer coordination, and improve fundraising efforts—helping you do more with less while building lasting relationships.

We love Salesforce. We love working in an org. We love designing, programming and administrating our features. But sometimes, we find situations a bit tedious and wish there was an easier way to do it. Luckily, there are plenty of Chrome extensions to make our lives a lot easier. Discover some of the best Salesforce […]

Explore the transformative power of Salesforce Mobile Publisher in this enlightening session. Learn how it enables organisations to deploy applications seamlessly across web and mobile platforms, streamlining digital strategy and ensuring a cohesive user experience. Discover practical tips for leveraging this tool to reduce development time, cut costs, and enhance engagement. Ideal for those looking […]

This presentation aims to streamline the communication process between support and development teams by introducing the practice of utilizing debugging files to convey detailed information about reported issues. By moving beyond mere issue titles, teams can enhance collaboration, understanding, and ultimately expedite the resolution process.

Salesforce CLI is a great tool, and has plenty of useful features, sometimes, you have a specific use case than the standard CLI features don’t cover. One of the solutions can be to create your own CLI plugin. The CLI architecture is very modular, supports the development of new modules, and there is also a […]

Are you curious about how you can benefit from the free Data Cloud available for EE & UE Salesforce customers? Join Ali & Nicki as they guide you through getting started and utilizing Data Cloud to enhance your marketing strategy.

Have you just inherited a new org with MCAE? Is your company expecting you to sprinkle some fairy dust, fix everything & more? Take time to get to know your org first and you’ll be grateful you did. Skipping some basic fact finding could leave you with data drama, user frustration and time wasting projects […]

Have you ever built something in Salesforce that you wish you could copy to another org? Or something you believe could benefit others but don’t know how to share it? Have you considered packaging but hesitated due to lack of a developer background? Join us as two non-developers guide you through creating your first package […]

We will delve into the responsibility in shaping efficient, modular and natural-capital aware systems. Not just by the mantra of “less is more” (simplifying & optimizing code), we’ll explore the concept of “Ability” family and the descaling paradigm as powerful tools for creating scalable, adaptable, and resource-efficient architectures–yes, in Salesforce, too! Skill up for what’s […]

Cookies have been in the news quite frequently in the past years. But what are they exactly ? Are they really linked to security and privacy issues? They have been featured in the past Release Notes, alongside technical names like Enhanced Domain, SameSite attribute or Third-Party cookies. In this session we will demystify all these […]

Marketing Cloud is an amazing platform, being endlessly customisable. As a marketing tool though, it can be awfully tough to use for marketers! Having to learn SQL for anything beyond the most basic of segmentations can be discouraging and limit an organisation’s full use of the tool. So have a look at data setup recommendations, […]

Tools are to save time, and the time you save can be invested in other initiatives to grow the business. Marketing Cloud has very powerful REST APIs available. These APIs allow you to access the metadata. You can use these APIs to build tools like a metadata backup tool, a deployment tool to push the […]

Thinking about the possibilities available with Marketing Cloud Account Engagement (Pardot) is exciting – but sometimes overwhelming for SMB. Are you struggling with how to get started, or feeling like you’re not using Pardot to its fullest potential? If so, this session is for you!  

Salesforce and Pardot work so well together it’s almost like they were made for each other! But to get the full benefit of them both it’s important to know how they interact with each other. Whether you are a Salesforce admin or a Pardot expert this session will show you how you can make the […]

Are you interested in starting a career in B2C Commerce Cloud? It’s different from other Salesforce products, and figuring out where to start can be tricky. But don’t worry, we have the answers for you! Join us for this talk and learn how to gain experience and how to find the right role. We’ll also […]

Solution Architects do more than suggest and build solutions. They are thought leaders that act as Trusted Advisors and need to be able to communicate with customers all the way up to c-level. Join me to understand what needs to be considered to make a solution viable and the key skills every Solution Architect should […]

Saving a record on the Salesforce platform takes your data on what can be a complex journey to finally end up persisted in the Salesforce database – involving as it does the interaction of the automation tools you know and love. In this session we’ll take a look at this journey – the so called […]

Discover 10 ways to stand out from the crowd and future-proof your Salesforce career. From your resume and personal branding, to becoming a specialist or getting involved in the Salesforce Community, we’ll cover multiple ways to skill-up and become a sought after Salesforce Professional.  

Learn about the pros and cons into splitting your Pardot account into multiple business units. I’ll cover the pitfalls and most importantly, the gotchas I have come across while implementing business units.

Salesforce has gone all in on Flow for process automation. Are you ready to go with the flow? This session aims to help you on your Flow journey with best practices for error handling and testing. We will discuss ways to avoid errors, handle them without displaying cryptic messages to your users, and give you […]

You may have used Change Sets to deploy changes from sandbox to production. Maybe you built an unmanaged package to deploy changes across orgs? But did you know you can also deploy changes using SFDX and the metadata API? Not only that, but it’s quick, simple, interesting and, dare I say it, fun! I’ll show […]

Data in Marketing Cloud has some much more potential then some may know and it starts with ‘The Contact’. In this session we will go over the many possibilities of how using Contact Builder to it’s fullest, can get us making the most out of Marketing Cloud.

We will introduce Salesforce Interaction Studio, where it fits in terms of use cases and overall within the Marketing Cloud offering. Moreover, we will share experiences from an implementation project, where we were both involved. If time permits, we may as well get to show some of the things to watch out for in an […]

In the current environment where Marketing Operations is rapidly rising in prominence, many companies struggle to build a solid team to resource this mission-critical function due to the lack of a MOps tradition and best practices. This session will explore the science behind effective teams, and present real-life practices that we can implement to build […]