Why you need a ‘Customer Data Platform’ (CDP) vs CRM, DMP, and Dear Deidre
CDP (Customer Data Platform) is a relatively new term, which Salesforce have started talking about alongside ‘Customer 360’. Hive has been on the CDP journey for a year, so this talk will review the need for a CDP, and explore how Hive is using this technology to drive personalised customer engagement through mobile, web, Salesforce […]