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Salesforce as a platform continues to evolve and enhance its capabilities. It is made up of a few clouds and the lines between them continue to blur. Marketing Cloud has traditionally been the furthest removed from its sibling “core” clouds. However, this is changing. Two of the bigger initiatives that are driving Marketing Cloud closer […]

After 7 years of experience in support, I’ve faced several non-time-proof projects. In this talk, I’ll show 5 real customer issues, how the issues were solved, how we could have prevented with strong architecture design, and what to keep in mind to ensure our designs are time-proof. The issues to I’ll talk about are: Bad […]

Over the years, after seeing numerous small & large projects, I tend to think that Salesforce is an excellent platform for building monsters. It’s so easy to just add new features, implement business requirements in so many different ways that eventually you end up with a “Big Ball of Mud” rolling down the hill. This […]

You may have heard that best practice with the Salesforce Process Builder is to only have one process per object. And you may be the only one. We see dozens of orgs where either no one knew that, or people did and didn’t follow the guidelines. To be fair, it’s not that obvious how to […]

Have you been working with Marketing Cloud SQL Queries for a while, but never really understood how you can use them to achieve great segmentation to see how your subscribers are engaging with your emails? Do you want to better understand how Data View Tables relate to one another? In this session, I will be […]