This is your Salesforce data on a scale you’ve never before experienced. There have always been good tools on the Salesforce platform to handle the normal operational data for a CRM or platform solution. But there was always data hidden in the wings that tested the limits of Batchable Apex. There was always the option of exporting and processing this data in an external system. Why export if you don’t have to. Data Pipelines bring the power of Apache Pig and Map-Reduce into the Salesforce multi tenant environment for on-platform processing of your big data.