Designing with Imagination and Empathy!

London's Calling 2024

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On-line and Virtual tickets available.

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Everyone should be aware of how to get into the minds of the user and understand their point of view. This is a unique interactive session where you will learn how to use empathy and imagination to convert user expectations into requirements. Learn how archetypes, journey maps and contextual inquiry are used within the design process to build engaging and intuitive user experiences.



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Ran on: 9th June 2023 Oliver Scofield Oliver Scofield