Marketing Pack

Event Date: 9th June 2023
Venue: In person at The Brewery, London
Event Website:
Twitter: @LDNsCall
Twitter Hashtag: #LC23
Organisers: Francis Pindar, Kerry Townsend, Todd Halfpenny, Louise Lockie, Amanda Beard-Neilson


Event Logo:

Logo PSD




Event Details:

The aim of London’s Calling is to bring Salesforce users, administrators, marketers and developers together for a jam-packed, one-day event to focus on learning from the community by the community.  London’s Calling aims to bring different groups together for knowledge sharing and collaboration.  London’s Calling is a non-profit organization and is entirely focused on knowledge sharing and Salesforce Community involvement.

We will have over 50 sessions across 6 tracks delivered by Salesforce experts from around the world and this year we will be including a workshop track.

How is this event different from a Salesforce World Tour event?

London’s Calling was the first event of its kind in Europe and differs from Salesforce World Tour as it’s tailored to users, developers, marketers and administrators of all levels as opposed to prospective customers, like World Tour.  All sessions are geared towards audiences that are already developing, using or managing the Salesforce platform.  The educational sessions selected reflect this direction, so there is less about getting started with Salesforce and more about extending and scaling Salesforce.

Capacity: 700+


Marketing Materials

Photos of our previous event can be found here:

YouTube video of our event in 2022 can be found here: The Salesforce Learning Event Of The Year. London’s Calling!


Keynote speaker:


Venue Details:

The Brewery, 52 Chiswell St, London EC1Y 4SA

The Brewery is a premier corporate venue for hire in the City of London occupying the site of the former Whitbread brewery.





Organiser Details:

For the latest Biographies please visit

Bellalu Photography -115---TUFrancis Pindar:

Francis is the co-founder of London’s Calling and has lived and breathed cloud computing for over 15+ years and taught over 100,000 people Salesforce across 160 countries. He is a freelance multi-cloud Architect and helps companies digital strategies in transforming themselves into the cloud. Francis has been a 7x Salesforce MVP and is in the Salesforce MVP Hall of Fame & Salesforce Trust Champion. In his spare time, he produces theatre productions in London and is a trustee of Baseless Fabric Theatre. Follow him @radnip on Twitter or Salesforce Architects Blog –



Kerry Townsend

Kerry has been working with Salesforce since 2005. She started as a user, became an accidental admin and eventually moved into consulting, currently freelance. She has a passion for learning and sharing knowledge in the Salesforce Community. Kerry is a Salesforce MVP, a co-lead of the London Marketer (Marketing Cloud) Group, a Surf Force co-organiser and a Dreamforce & Community Conference Speaker. She has 16 certifications and is a Trailhead Ranger. She is also a serial Community Conference attendee. In her spare time, Kerry enjoys all forms of dance and yoga. Follow her @KerryTownsend on Twitter or find her on Medium at @KerryTownsend.


Todd HalfpennyTodd Halfpenny

Todd is a code addict, who loves all things web and mobile.
He’s the Chief Mobile Technical Architect at MobileCaddy, co-organiser of the London Salesforce Developer Trailblazer group, and before his journey into the Salesforce ecosystem was a lead systems engineer at a global mobile network operator.

Todd is also founder of #shirtforce, a community driven social enterprise selling T-Shirts and other swag for those in the Salesforce ecosystem. All proceeds go to charity.

You can follow him on Twitter at @toddhalfpenny or on his blog:


Louise Lockie

Louise is a Salesforce MVP and leader of the London Women in Tech Community Group. She holds 16 certifications and is also a Certified Salesforce Instructor. Following many years working on the customer side, she is currently a freelance consultant and trainer. Louise is a multiple times Dreamforce, World Tour, and community conference speaker, having been selected to present at some of the biggest events in the Salesforce ecosystem. She can be found on Twitter @LouiseLockie, on the community, on LinkedIn, or on her blog


Amanda Beard-Neilson

Amanda now champions the role of CXO (Chief Experience Officer) to promote successful Digital Strategy to her customers, having first discovered Salesforce in 2007 and becoming the System Admin. She increased her experience by moving into contracting roles and worked as a Project Manager for two Salesforce Platinum Partners. She returned to the end user environment specialising in Digital Transformation and Change Management. Her background is in IT, Sales and Marketing. Amanda is a leader of the Salesforce London Admin Community Group. She has multiple Salesforce certifications, is a double Trailhead Ranger, an international conference speaker, owner of the blog:, and you can follow her on Twitter @Amandabn1