About Us

What is London’s Calling?

London’s Calling is Europe’s largest community led event for Salesforce professionals. It is a full day event with multiple tracks of content and some of the best keynote speakers that you will not want to miss!

The best part of all, is that this is organised, run and delivered by people like you, people from within the Salesforce community. This is a not-for-profit event that we can only bring to you because of the generosity of our sponsors. The purpose is to bring us all together and to give everyone access to the best content available to help educate and provide value for everyone.


There’s a community?

Salesforce has an active and vibrant community of users that regularly meet to help and support each other. The Salesforce community in Europe is already large and growing all of the time.

With 63 groups, for developers, administrators and business users, spread throughout the regions the community is probably closer than you expect. The aim is to bring people together to development relationships and share knowledge whilst having fun at the same time!

This event is a supersized version of what you can expect from the smaller monthly groups. We’re proud that London’s Calling is one of many ways for the community to come together. To find out more about how you can get involved with a User Group near you visit the Trailblazer Community Groups.


Who organised all this?

The event’s founding team was Simon Goodyear, Francis Pindar, Kerry Townsend, and Jodi Wagner. The current year’s organisers are;

Francis Pindar

Francis has been working with Salesforce for around 8 years and is currently a freelance Technical Architect working in London. He has been a Salesforce MVP for the past 5 years and is co-organiser of the Admin, Developer & Business user group. In his spare time he produces theatre productions in London and is a trustee of Baseless Fabric Theatre. Follow him @radnip on Twitter or www.radnip.com.
Kerry Townsend Kerry has been working with Salesforce since 2005 as both a solo Admin and an implementation consultant. She is currently a Senior Consultant for Cloud Sherpas (Accenture Cloud First). She is passionate about sharing knowledge and in the past year has presented at Dreamforce, the Admin User, the Dev User Group and STEMettes OutBox Incubator. In her spare time, apart from Salesforce certifications, she volunteers for MacMillan Cancer Support and loves all forms of dance. Follow her @kerrytownsend on Twitter. The blog is coming, one day…
Jodi Wagner Jodi is a Salesforce MVP, Engagement Manager at Bluewolf, an IBM Company and slayer of client challenges. She’s a London Women in Tech community group founder and leader and co founder of Speaker Academy.She’s been working with Salesforce since 2004, starting on the client side and moving to consulting in 2012. Jodi’s favorite topics are training, change management, user adoption and design. She is also passionate about diversity in tech, puppies and prosecco.. not necessarily in that order.

She can be found on Twitter as @jmwagner and her blog www.forceofanarchy.com

Todd Halfpenny Todd Halfpenny Todd is a code addict, who loves all things web and mobile.

He’s the Chief Mobile Technical Architect at MobileCaddy, co-organiser of the London Salesforce Developer community group, and before his journey into the Salesforce ecosystem was a lead systems engineer at a global mobile network operator.

You can follow him on Twitter at @toddhalfpenny or on his blog: toddhalfpenny.com.

Louise Lockie Louise Lockie Louise is a Salesforce MVP and co-lead of the London Women in Tech Community Group. Salesforce entered her world in 2012 when her company became a customer. She’s 6x certified inc. Advanced Admin, Sales Cloud Consultant, and 2 of the Architect certs. In 2016 she was recipient of the #AwesomeAdmin Award which now brings with it the prestigious Golden Trailblazer Hoodie.

She can be found on Twitter @LouiseLockie or her blog is www.louiselockie.com

Amanda Beard-Neilson Amanda Beard-Neilson Amanda first implemented Salesforce as an end user in 2007 and became the company's System Admin. She increased her experience of the platform by moving into contracting roles and worked as a PM for two Salesforce Platinum Partners. She’s now the contractual owner of Salesforce and team manager at Funding Circle. Amanda's background is in IT, Sales and Marketing. 

Amanda is a leader of the Salesforce London Admin Trailblazer Community Group. She has multiple Salesforce certifications, is a Trailhead Double Ranger, blogger of Diary of a Saasy Girl, volunteer and speaker at Salesforce World Tours, Dreamforce and community events.