About Us

What is London’s Calling?

London’s Calling is Europe’s largest community led event for Salesforce professionals. It is a full day event with multiple tracks of content and some of the best keynote speakers that you will not want to miss! The best part of all, is that this is organised, run and delivered by people like you, people from within the Salesforce community. This is a not-for-profit event that we can only bring to you because of the generosity of our sponsors. The purpose is to bring us all together and to give everyone access to the best content available to help educate and provide value for everyone.


There’s a community?

Salesforce has an active and vibrant community of users that regularly meet to help and support each other. The Salesforce community in Europe is already large and growing all of the time. With 63 groups, for developers, administrators and business users, spread throughout the regions the community is probably closer than you expect. The aim is to bring people together to development relationships and share knowledge whilst having fun at the same time! This event is a supersized version of what you can expect from the smaller monthly groups. We’re proud that London’s Calling is one of many ways for the community to come together. To find out more about how you can get involved with a User Group near you visit the Trailblazer Community Groups.


Who organised all this?

The event’s founding team was Simon Goodyear, Francis Pindar, Kerry Townsend, and Jodi Wagner. The current year’s organisers are;

Francis Pindar

Francis is the co-founder of London’s Calling and has lived and breathed cloud computing for over 12 years and taught over 30,000 people Salesforce across 149 countries. He is a freelance multi-cloud Architect and helps companies digital strategies in transforming themselves into the cloud. Francis has been a 7x Salesforce MVP and is in the Salesforce MVP Hall of Fame. In his spare time, he produces theatre productions in London and is a trustee of Baseless Fabric Theatre. Follow him @radnip on Twitter or www.radnip.com.
Kerry Townsend

Kerry has been working with Salesforce since 2005. She started as a user, became an accidental admin and eventually moved into consultancy. She is now a Manager in the Salesforce Business Group at Accenture. She has a passion for learning and sharing knowledge in the Salesforce Community.

Kerry a Salesforce MVP, a co-lead of the London B2C Marketer Group, a Surf Force co-organiser and a Dreamforce & Community Conference Speaker. She has 10 certifications and is a Trailhead Ranger. She is also a serial Community Conference attendee.

In her spare time, Kerry enjoys all forms of dance and yoga. Follow her @kerrytownsend on Twitter or find her on Medium at @KerryTownsend.

Todd Halfpenny Todd Halfpenny Todd is a code addict, who loves all things web and mobile.

He’s the Chief Mobile Technical Architect at MobileCaddy, co-organiser of the London Salesforce Developer Trailblazer group, and before his journey into the Salesforce ecosystem was a lead systems engineer at a global mobile network operator.

Todd is also founder of #shirtforce, a community driven social enterprise selling T-Shirts and other swag for those in the Salesforce ecosystem. All proceeds go to charity.

You can follow him on Twitter at @toddhalfpenny or on his blog: toddhalfpenny.com.

Louise Lockie Louise Lockie Louise is a Salesforce MVP and leader of the London Women in Tech Community Group. She holds 10 certifications and is also a Certified Salesforce Instructor. Following many years working on the customer side, she is currently a freelance consultant and trainer. Louise is a multiple times Dreamforce, World Tour, and community conference speaker, having been selected to present at some of the biggest events in the Salesforce ecosystem. She can be found on Twitter @LouiseLockie or her blog is www.louiselockie.com
Amanda Beard-Neilson Amanda Beard-Neilson Amanda is the CTO for an end user company, having first discovered Salesforce in 2007 and becoming the System Admin. She increased her experience by moving into contracting roles and worked as a Project Manager for two Salesforce Platinum Partners. She returned to the end user environment specialising in Digital Transformation and Change Management. Her background is in IT, Sales and Marketing.

Amanda is a leader of the Salesforce London Admin Community Group. She has multiple Salesforce certifications, is a double Trailhead Ranger, an international conference speaker, owner of the blog: http://saasyabn.blogspot.com, and you can follow her on Twitter @Amandabn1